Technology & Connectivity > Wearable Technology & Connectivity Users > Highly Likely
Skydeo & Epsilon have partnered to enable you to target People who use wearable technology (i.e. activity trackers, smart watches, etc.) on the Skydeo Data Marketing Platform. This Market Trend model is based on the Shopper's Voice survey question: Do any household members use any of the following wearable technology devices? (Activity trackers, smart watches, GPS watches, heart rate monitors, clothing that tracks information).
The count for this segment is currently 9,811,722 but actual counts of mobile advertising IDs will vary depending on the activation platform. The standard CPM price per media impressions is $0.75. Skydeo is happy to push this segment to your account on the following platforms: Facebook, Trade Desk, Google, MediaMath, Xandr or additional platforms upon
request. You can also combine this segment with other
data sets to improve performance.
About Epsilon - Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.
