Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights
Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising.
Atlanta, GA, September 12, 2017 –(PR.com)– AnalyticsIQ, a leading predictive analytics and consumer marketing data company, today announced its partnership with mobile data platform provider, Skydeo. The new partnership will provide Skydeo clients with additional targeting capabilities and deep insights on mobile app audiences by incorporating AnalyticsIQ’s rich, detailed consumer affluence information.
Skydeo, known for its deterministic data network, leverages mobile behavioral and geo location activity data to help advertisers target relevant audiences across mobile – all in a privacy compliant manner. For example, a Skydeo Travel segment consisting of 7 million devices may include people who use specific travel apps. It may also include people who have visited an airport, hotel chain or Las Vegas casino in the past 30 days. With the addition of the AnalyticsIQ data, advertisers can further refine and narrow their target audience. Advertisers may now choose to target only those travelers who are in the top 25% of discretionary income spenders.
According to the IAB, mobile now accounts for the majority of digital ad spending, over $36.6 billion annually to be exact. Marketers aren’t the only ones spending time and money across mobile; consumers are too. The time U.S. consumers are spending on their phone and in mobile apps is continuing to rise, up to about 5 hours per day. And there are no signs of the mobile revolution slowing down.
“As marketers invest more in mobile advertising, the need for precise, accurate, people-based data is growing as well,” states Anna Brantley, Senior Vice President of Strategic Partnerships at AnalyticsIQ. “By working with Skydeo, our sought-after purchase, spending and income data can now be used by marketers to zero-in on their ideal mobile audience. Together, we believe this partnership is a game-changer for mobile advertisers and will lead to improved ROI,” adds Brantley.
“Skydeo’s partnership with AnalyticsIQ lets us create high value mobile audiences and insights for brand advertisers, agencies and their platforms,” states Mike Ford, CEO of Skydeo. “By combining our two data sets, we can now apply AnalyticsIQ’s discretionary spending and household income level data to our deterministic mobile audiences. This means advertisers have an incredible opportunity to launch people-based marketing campaigns.”
Both companies are excited to announce that AnalyticsIQ data is now readily available for Skydeo clients. To learn more about using AnalyticsIQ data within Skydeo’s mobile advertising platform, contact Skydeo today.
AnalyticsIQ is a leading predictive analytics and consumer marketing data innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help marketers understand how and why consumers make decisions. Our accurate and comprehensive PeopleCore consumer database provides unrivaled insights to advertisers, agencies and technology providers. Our data helps brands fuel personalized experiences across channels including direct mail, email, online, mobile and TV. Recognized as one of the “Top 100 Most Promising Big Data Solution Providers in 2017” by CIO Review, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of data analysts, scientists, and cognitive psychologists with over 100 years of collective analytical experience. For more information, visit www.analytics-iq.com and follow us on Twitter @AnalyticsIQ.
Founded in 2015, Skydeo is the fastest growing mobile data company with a 100% deterministic, global data set. Skydeo provides mobile audiences and insights to brand advertisers, agencies and their platforms in auto, retail, tech, gaming and financial services. Skydeo enables investment research companies to predict revenue ahead of earnings through our exclusive data sets. For more information, visit https://skydeo.com. @skydeoinc