NEW YORK, NY (PRWEB) SEPTEMBER 15, 2017
Skydeo, Inc. has announced the acquisition of the assets of Mobile Audiences today. Skydeo is the fastest growing mobile data company offering over 620 million unique mobile devices for mobile marketers to target campaigns. The acquisition will fuel Skydeo’s data expansion and customer base of leading brands, agencies and data providers.
“Skydeo’s clients and partners rely on us to lead our industry so it makes sense for us to own the name of our market and MobileAudiences.com,” said Mike Ford, Skydeo CEO.
Mobile Audiences enable advertisers to improve campaign performance by serving targeted advertisements to mobile users based on a variety of anonymous device attributes including app ownership, carrier, location, device make and model plus real world places visited. Skydeo combines deterministic mobile audiences with traditional data based on age, gender, income, net worth and other attributes to drive targeting, behavioral insights and mobile media planning.
Terms of the acquisition were not disclosed but the following domain names were included in the purchase: http://MobileAudiences.com, http://CustomMobileAudiences.com, http://MobileAudiencePlatform.com
Skydeo provides mobile audience data and insights to brand advertisers, agencies and their platforms in auto, retail, tech, gaming and financial services. For publishers and app developers, Skydeo offers data monetization and audience validation solutions.