Experian Segments – Experian Audiences
Target Experian > Psychographic/Attitudes > Shopping Behavior > Informed Consumer on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is This segment contains consumers who are likely knowledgeable about products, including reading product labels and shopping to take advantage of bargains. and is based on: Predictive model based on respondent data from syndicated research panels.. Reach will depend on the match rates of each platform but the average reach is 90,000,000 consumer devices. (Android 96,000,000, Apple 84,000,000)
You can find similar segments on Skydeo.com searching Psychographic/Attitudes or Psychographic/Attitudes , Shopping Behavior. If you’re looking for more scale you can create a custom audience by combining similar segments across Shopping Behavior in order to deterministically target Informed Consumer
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