Experian Segments – Experian Audiences
Target Experian > Retail Shoppers: Purchase Based > Seasonal > Mothers Day Shoppers Spenders on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Likely high spenders or frequent purchasers at gift and jewelry stores during the Mother’s Day shopping season. Based on combination of known credit/debit transactions and advanced modeling to ensure the highest propensity to purchase in the future. and is based on: Multi-sourced based on known credit/debit transactions combined with multiple predictive modeling techniques to ensure highest purchase intent and spend accuracy.. Reach will depend on the match rates of each platform but the average reach is 57,500,000 consumer devices. (Android 56,000,000, Apple 59,000,000)
You can find similar segments on Skydeo.com searching Retail Shoppers: Purchase Based or Retail Shoppers: Purchase Based , Seasonal. If you’re looking for more scale you can create a custom audience by combining similar segments across Seasonal in order to deterministically target Mothers Day Shoppers Spenders
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