Experian Segments – Experian Audiences
Target Experian > Social Media > Black Friday Shopper on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Social media-based model reporting a consumer’s individual propensity to be a Black Friday shopper based on using terms such as “Black Friday or “#blackfriday” on social media and is based on: Predictive model based on the statistical analysis of social media data sources.. Reach will depend on the match rates of each platform but the average reach is 91,500,000 consumer devices. (Android 92,000,000, Apple 91,000,000)
You can find similar segments on Skydeo.com searching Social Media or Social Media , Black Friday Shopper. If you’re looking for more scale you can create a custom audience by combining similar segments across Black Friday Shopper in order to deterministically target
Experian unlocks the power of data to create opportunities for consumers, businesses and society. At life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity. We gather, analyze and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. Experian consumer services powering Consumer View – We are the trusted partner for brands that put people first. We connect data to people. When it comes to our technology, we’re always building toward deeper human understanding. By understanding people, you can make smarter, more efficient, consumer-conscious business decisions. Together we can put people at the center of your marketing.