Platforms Articles

  Influencer Marketing: How to Find The Right Audience   Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their target audience. By partnering with influencers who have a large following...

5 Reasons You Should Switch to Skydeo B2B Segments   Account-based marketing (ABM) is an effective way to target potential customers at the account level. However, many companies are still struggling to make it work for them. If you're still buying contacts for...

TikTok has quickly become the "new" Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends. Many marketers have maxed out their spend on other social channels or it may...

TikTok Custom Audiences are powerful way to reach the highly engaged TikTok users your brand needs to grow.  TikTok Custom audiences are similar to Facebook Custom Audiences in several ways but it currently lacks the ability to upload email lists in order to build a...