Platforms Articles

GroupM’s mPlatform – Fading into the background or viable platform?

Digiday highlighted mPlatform which it says is "fading into the background" at WPP. mPlatform is and still could be a viable platform for WPP providing they invest more in sourcing mobile data directly in a GDPR compliant manner vs.data soup from a bunch of...

Xandr & Comscore Partner for Addressable TV Measurement

Comscore and Xandr, AT&T's advanced advertising and analytics company, today announced that Comscore will be the measurement and currency provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and...

Xandr & Comscore Partner for Addressable TV Measurement

Aug 14, 2019 | Addressable TV, Attribution and Measurement, Connected TV, Platforms

Comscore and Xandr, AT&T's advanced advertising and analytics company,...

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