Category: Location Based Data

3 Ways to Target Your Audience Better as A Retailer

3 Ways to Target Your Audience Better as A Retailer Reaching your target audience is crucial in a marketing campaign because it ensures that your message is being… Continue reading 3 Ways to Target Your Audience Better as A Retailer

Say ‘Be Mine’ to Your Audience with Skydeo’s Data Segments

Say ‘Be Mine’ to Your Target Audience with Skydeo’s Data Segments Say ‘Be Mine’ because Valentine’s Day is here, and for many businesses, it’s one of the biggest revenue-generating… Continue reading Say ‘Be Mine’ to Your Audience with Skydeo’s Data Segments

Advertising During the Big Game? Skydeo Can Help

Advertising During the Big Game? Skydeo Can Help As the Big Game between Philadelphia and Kansas City approaches, the excitement for one of the world’s biggest sporting events is… Continue reading Advertising During the Big Game? Skydeo Can Help

Read This Before You Advertise During a Sporting Event

Read This Before You Advertise During a Sporting Event Looking to advertise at a sporting event? Skydeo’s PlacesGraph has got you covered. Advertising at a sporting event can be… Continue reading Read This Before You Advertise During a Sporting Event

Location Data company PlaceIQ acquires Freckle IoT assets

ceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the measurement and location products from Freckle Inc. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.

Foursquare Merges With Factual, Another Location-Data Provider

According to a WSJ Article, Foursquare Labs Inc. is merging with yet another location-focused startup, Factual Inc., in an all-stock deal, the companies said on Monday. The financial terms of the deal weren’t disclosed. The announcement comes less than a year after Foursquare bought Placed, another purveyor of location data and software, from Snap Inc. Foursquare, which first gained fame for an app that allowed people to share their location with friends, pivoted in recent years to providing location data and software to businesses including marketers and ad agencies, helping them see how well their ads steered people to their stores and restaurants.

Startup Autobahn: Mercedes, Porsche & Skydeo

Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today. Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.

Salesforce Data Studio – Krux Link

A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link. The goal is to give advertisers more validated data while protecting publishers from… Continue reading Salesforce Data Studio – Krux Link

Location Data Buyers Guide

12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today. The convergence of place… Continue reading Location Data Buyers Guide

Placed Sold to Snapchat for $200 Million

According to Geekwire: Snapchat parent Snap has acquired Placed, a Seattle-based startup that operates a consumer location analytics platform. GeekWire first learned of the acquisition last week, and made inquiries to the… Continue reading Placed Sold to Snapchat for $200 Million