Category: Mobile Advertising

A woman wearing expensive-looking clothing walking with a suitcase

Skydeo Insights: Meet the Luxury Travelers Segment

Hey there, fellow marketer! Ready to dive into a segment that’s the epitome of sophistication, elegance, and the relentless pursuit of the extraordinary? Today, we’re shining the spotlight on the… Continue reading Skydeo Insights: Meet the Luxury Travelers Segment

Today It’s Not Just Marketing; It’s Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something… anything. Those were simpler times. Today’s marketing transcends… Continue reading Today It’s Not Just Marketing; It’s Art Backed by Science.

Influencer Marketing vs. Traditional Advertising: Pros and Cons

In today’s digital age, influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. As consumers increasingly turn to social media and online platforms… Continue reading Influencer Marketing vs. Traditional Advertising: Pros and Cons

F1 Miami Grand Prix 2023: everything you need to know

Get ready for the second-ever Grand Prix in Miami, taking place from May 5 to May 7, 2023. The F1 Miami Grand Prix will be held at the Miami International… Continue reading F1 Miami Grand Prix 2023: everything you need to know

How to Reach Golf Enthusiasts: Advertising During The Masters

Advertising During The Masters: How to Reach Golf Enthusiasts The Masters Tournament is one of the most prestigious events in the golf calendar and a staple in the sport’s… Continue reading How to Reach Golf Enthusiasts: Advertising During The Masters

Influencer Marketing: How to Find The Right Audience

Influencer Marketing: How to Find The Right Audience Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their… Continue reading Influencer Marketing: How to Find The Right Audience

3 Ways to Target Your Audience Better as A Retailer

3 Ways to Target Your Audience Better as A Retailer Reaching your target audience is crucial in a marketing campaign because it ensures that your message is being… Continue reading 3 Ways to Target Your Audience Better as A Retailer

Startup Autobahn: Mercedes, Porsche & Skydeo

Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today. Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.

Uber Driver vs. Lyft Driver Market Share by Skydeo

Uber Driver vs Lyft Driver market share analysis by Skydeo Insights. 65% of Lyft Drivers also drive Uber but only 3% of Uber Drivers drive Lyft.

How to Target Mobile App Users in Google Adwords

Google Adwords Remarketing enables advertisers to target app users (Apple IDFA or Android Ad ID lists) and CRM data (email lists) directly via the Adwords interface. Skydeo AppGraph enables advertisers… Continue reading How to Target Mobile App Users in Google Adwords