Paid Social Articles

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something... anything. Those were simpler times. Today's marketing transcends mere fishing. It delves deep into understanding the habits of the fish,...

  Influencer Marketing: How to Find The Right Audience   Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their target audience. By partnering with influencers who have a large following...

TikTok has quickly become the "new" Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends. Many marketers have maxed out their spend on other social channels or it may...

TikTok Custom Audiences are powerful way to reach the highly engaged TikTok users your brand needs to grow.  TikTok Custom audiences are similar to Facebook Custom Audiences in several ways but it currently lacks the ability to upload email lists in order to build a...