Uncategorized Articles

Experian Acquires Tapad and Chris Feo

Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices.
86% of bitcoin users are Male.
65% of bitcoin users are between ages 18-34.
Just 9% of bitcoin users are over age 45

Household Graph launches with Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), today announced an exclusive partnership agreement with mobile data platform leader Skydeo Inc., to enhance mobile device identity resolution and audience-based targeting capabilities

More and more advertisers are taking their marketing functions in house. The Martin Sorrell's S4 Capital acquisition of Mighty Hive demonstrates the types of investments being made to capitalize on the trend. According to CNBC and Adweek stories and confirmed by WPP's...