Attribution and Measurement Articles

Xandr & Comscore Partner for Addressable TV Measurement

Comscore and Xandr, AT&T's advanced advertising and analytics company, today announced that Comscore will be the measurement and currency provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and...

Startup Autobahn: Mercedes, Porsche & Skydeo

Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today. Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.

People-Based Measurement Study

Our partners at LiveRamp released a new study on People-Based Measurement and the impact it would have on marketing. Key insights from the study include the following: Identity Resolution is Key to Accurate Measurement: 94 percent of marketing professionals report...

Location Data Buyers Guide

12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today. The convergence of place based audiences (merging device data and places/point of interest) is driving high ROI for...