People-Based Marketing Articles

Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based marketing. Skydeo IDGraph includes over 1.4 billion MAIDs to HEM Pairs

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.

Merkle, a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers.

Household Graph launches with Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), today announced an exclusive partnership agreement with mobile data platform leader Skydeo Inc., to enhance mobile device identity resolution and audience-based targeting capabilities