People-Based Marketing Articles

Read This Before You Advertise During a Sporting Event

Read This Before You Advertise During a Sporting Event   Looking to advertise at a sporting event? Skydeo’s PlacesGraph has got you covered. Advertising at a sporting event can be valuable for your business because it allows you to reach a large, captive and...

Experian Acquires Tapad for Cross Device Match

Experian Acquires Tapad and Chris Feo

Identity Graph: Horizon Media & TransUnion to Build IDGraph

Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based marketing. Skydeo IDGraph includes over 1.4 billion MAIDs to HEM Pairs

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.