Mobile Audiences Articles

Skydeo and Aristotle Partner to Supercharge Digital Audience Targeting

Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ -- Aristotle, the leader in political, consumer and finance data and technology has partnered with...

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.

GroupM’s mPlatform – Fading into the background or viable platform?

Digiday highlighted  mPlatform  which it says is "fading into the background" at WPP.    mPlatform is and still could be a viable platform for WPP providing they invest more in sourcing mobile data directly in a GDPR compliant manner vs.data soup from a bunch of...

Bring Your Own Data – Twitter joins Facebook in removing 3rd Party Data from platform

According to a report by WSJ, "Twitter plans to remove 3rd party data sources from its ad-buying system, becoming the latest tech company to put more distance between itself and third-party consumer data providers.  The company currently offers data from outside firms...