Mobile Audiences Articles

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.

GroupM’s mPlatform – Fading into the background or viable platform?

Digiday highlighted  mPlatform  which it says is "fading into the background" at WPP.    mPlatform is and still could be a viable platform for WPP providing they invest more in sourcing mobile data directly in a GDPR compliant manner vs.data soup from a bunch of...

Bring Your Own Data – Twitter joins Facebook in removing 3rd Party Data from platform

According to a report by WSJ, "Twitter plans to remove 3rd party data sources from its ad-buying system, becoming the latest tech company to put more distance between itself and third-party consumer data providers.  The company currently offers data from outside firms...

Startup Autobahn: Mercedes, Porsche & Skydeo

Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today.  Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.