Mobile Audiences Articles

TikTok Custom Audiences – How to Build Email & CRM Based Audiences in TikTok

TikTok Custom Audiences are powerful way to reach the highly engaged TikTok users your brand needs to grow.  TikTok Custom audiences are similar to Facebook Custom Audiences in several ways but it currently lacks the ability to upload email lists in order to build a...

Skydeo and Aristotle Partner to Supercharge Digital Audience Targeting

Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ -- Aristotle, the leader in political, consumer and finance data and technology has partnered with...

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.

GroupM’s mPlatform – Fading into the background or viable platform?

Digiday highlighted  mPlatform  which it says is "fading into the background" at WPP.    mPlatform is and still could be a viable platform for WPP providing they invest more in sourcing mobile data directly in a GDPR compliant manner vs.data soup from a bunch of...