Category: Ad Sales & Operations

From Super Bowl to Supersegments: The Evolution of Digital Audience Segmentation

Ah, it’s once again that time of year. It’s Spotify Wrap time....

No Cookies? No Problem: How to Survive the Cookiepocalypse.

The holiday season was already a madhouse. And now: Boom! The digital...

Today It's Not Just Marketing; It's Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant...

How Top Publishers Use Mobile AppGraph Data To Drive Ad Targeting

Facebook, Twitter and Snapchat have been using the app inventory of mobile...

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