People-Based Advertising Articles

Influencer Marketing vs. Traditional Advertising: Pros and Cons

In today's digital age, influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. As consumers increasingly turn to social media and online platforms for recommendations and information, influencer marketing has gained...

Influencer Marketing: How to Find The Right Audience

  Influencer Marketing: How to Find The Right Audience   Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their target audience. By partnering with influencers who have a large following...

Identity Graph: Horizon Media & TransUnion to Build IDGraph

Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based marketing. Skydeo IDGraph includes over 1.4 billion MAIDs to HEM Pairs

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.