From Super Bowl to Supersegments: The Evolution of Digital Audience Segmentation
Ah, it’s once again that time of year. It’s Spotify Wrap time....
How to Win Black Friday and Cyber Monday
The holiday season predictably brings a flurry of marketing advice, tips, and...
Influencer Marketing vs. Traditional Advertising: Pros and Cons
In today's digital age, influencer marketing has emerged as a powerful strategy...
Influencer Marketing: How to Find The Right Audience
Influencer Marketing: How to Find The Right Audience Influencer marketing...
Identity Graph: Horizon Media & TransUnion to Build IDGraph
Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based...
People-Based Marketing - Goodway Group
People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to...
People-Based Measurement Study
Our partners at LiveRamp released a new study on People-Based Measurement and...
People-Based Advertising Rises
Marketers Focus on People-Based Marketing People-Based Advertising or marketing is rising quickly...