People-Based Advertising or marketing is rising quickly as ad tech firms focus on the end target of their ads vs. the devics themselves. According to Signal: "Digital advertising is at a crossroads, and marketers who embrace – and adapt to – a rapidly evolving media landscape are in the best position to engage customers and make the most of their ad budgets. This is certainly true in the U.S., where digital display advertising will reach $32.17 billion in 2016, a 19% increase from 2015."
North American marketers are in search of a new paradigm for digital media. Addressable media, or people-based advertising, is fast emerging as the preferred solution."
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