Graphs
HouseholdGraph™
Skydeo HouseholdGraph™ assigns an anonymized identifier to each household and deterministically links all OTT devices in the household to that identifier using Smart TVs and streaming media players like Apple TV and FireTV, which never leave the home as anchors. Skydeo & Tru Optik have partnered to give advertisers comprehensive scale and reach across OTT & mobile devices. Combining Tru Optik’s graph with over 500 million mobile devices from Skydeo enables cross-device resolution advertisers need to take full advantage of OTT’s targeting and measurement capabilities.
Why use?
Targeting
Reach households with targeted advertising based on demographics, income, location, and purchasing behavior.
Learn more →Competitive Conquest
Get a leg up on the competition by uncovering valuable insights into customer preferences and behaviors through in-depth analysis of household data with HouseholdGraph.
Learn more →Insights
Analyze household-level data to uncover unique patterns and behaviors, enabling more effective marketing strategies.
Learn more →Related Segments
Audience segments available on HouseholdGraph™
Made Pet Purchases Because of Online Ads
People who are likely to purchase pet products because of online advertisements.
Made Purchases Because of Online Facebook Ads
People who are likely to make purchases because of online advertisements from Meta (Facebook).
Made Purchases Because of Any Online Ads
People who are likely to make purchases either online or in person because of any online advertisements. This includes a...
Made Lifestyle Purchases Because of Online Ads
People who are likely to purchase lifestyle products because of online advertisements.
Purchased a Product Using a Discount Code
People who are likely to have purchased a product using a special discount code from a podcast.
Made Purchases Because of Online Instagram Ads
People who are likely to make purchases because of online advertisements from Instagram.