Graphs
HouseholdGraph™
Skydeo HouseholdGraph™ assigns an anonymized identifier to each household and deterministically links all OTT devices in the household to that identifier using Smart TVs and streaming media players like Apple TV and FireTV, which never leave the home as anchors. Skydeo & Tru Optik have partnered to give advertisers comprehensive scale and reach across OTT & mobile devices. Combining Tru Optik’s graph with over 500 million mobile devices from Skydeo enables cross-device resolution advertisers need to take full advantage of OTT’s targeting and measurement capabilities.
Why use?
Targeting
Reach households with targeted advertising based on demographics, income, location, and purchasing behavior.
Learn more →Competitive Conquest
Get a leg up on the competition by uncovering valuable insights into customer preferences and behaviors through in-depth analysis of household data with HouseholdGraph.
Learn more →Insights
Analyze household-level data to uncover unique patterns and behaviors, enabling more effective marketing strategies.
Learn more →Related Segments
Audience segments available on HouseholdGraph™
HBO
People that are likely to watch tv content on HBO
McDonalds
People that are likely to have been exposed to McDonalds advertising.
VH1
People that are likely to watch tv content on VH1
QVC: Quality. Value. Convenience.
People that are likely to watch tv content on QVC: Quality. Value. Convenience.
MTV2
People that are likely to watch tv content on MTV2
HGTV: Home & Garden Television
People that are likely to watch tv content on HGTV: Home & Garden Television