Graphs
HouseholdGraph™
Skydeo HouseholdGraph™ assigns an anonymized identifier to each household and deterministically links all OTT devices in the household to that identifier using Smart TVs and streaming media players like Apple TV and FireTV, which never leave the home as anchors. Skydeo & Tru Optik have partnered to give advertisers comprehensive scale and reach across OTT & mobile devices. Combining Tru Optik’s graph with over 500 million mobile devices from Skydeo enables cross-device resolution advertisers need to take full advantage of OTT’s targeting and measurement capabilities.
Why use?
Targeting
Reach households with targeted advertising based on demographics, income, location, and purchasing behavior.
Learn more →Competitive Conquest
Get a leg up on the competition by uncovering valuable insights into customer preferences and behaviors through in-depth analysis of household data with HouseholdGraph.
Learn more →Insights
Analyze household-level data to uncover unique patterns and behaviors, enabling more effective marketing strategies.
Learn more →Related Segments
Audience segments available on HouseholdGraph™
Made Purchases Because of Online Influencers
People who are likely to make purchases because of online influencer endorsements.
Made Purchases Because of Online Website Ads
People who are likely to make purchases because of online website advertisements.
Made Purchases Because of Any Online Ads
People who are likely to make purchases either online or in person because of any online advertisements. This includes...
Hulu
People who watch Hulu shows, movies, and documentaries such as Only Murders in the Building, The Handmaid's Tail, The...
Made Purchases Because of YouTube Ads
People who are likely to make a transaction either through the ad directly or on the advertiser's website after seeing...
VH1
People that are likely to watch tv content on VH1