HouseholdGraph segments
HouseholdGraph Audience Segments
Find HouseholdGraph audience segments for household-level consumer targeting, lifestyle signals, and family-oriented campaigns.
Featured segments
Showing 48 of 221 matching segments.
Pro Volleyball Fans
People that are likely to be Pro Volleyball Fans based on viewership.
Combat Sports Fans
People that are likely to be Combat Sports Fans based on viewership.
Food Network
People that are likely to watch tv content on Food Network
Early Adopters
People who are likely to be early adopters across all verticals (gaming, technology, etc.)
Chewy.com
People that are likely to have been exposed to Chewy.com advertising.
Black/African-Americans
People whose ethnicity is likely to be Black/African-American.
Purchased a Product
People who are likely to have purchased a product because of a podcast advertisement or sponsorship.
Booking.com
People that are likely to have been exposed to Booking.com advertising.
Apple iPhone
People that are likely to have been exposed to Apple iPhone advertising.
TBS: Turner Broadcasting System
People that are likely to watch tv content on TBS: Turner Broadcasting System
Showtime Extreme
People that are likely to watch tv content on Showtime Extreme
Verizon Wireless
People that are likely to have been exposed to Verizon Wireless advertising.
Showtime Too
People that are likely to watch tv content on Showtime Too
NBC
People that are likely to watch tv content on NBC
ESPNU
People that are likely to watch tv content on ESPNU
Hispanic
People whose ethnicity is likely to be Hispanic.
Showtime
People that are likely to watch tv content on Showtime
NFL: National Football League Network
People that are likely to watch tv content on NFL: National Football League Network
HBO Comedy
People that are likely to watch tv content on HBO Comedy
ESPN2
People that are likely to watch tv content on ESPN2
Heavy TV viewers
People that are likely to be Heavy TV viewers
Pepsi
People that are likely to have been exposed to Pepsi advertising.
Reality
People that are likely to watch the Reality genre.
USA
People that are likely to watch tv content on USA
Politics/Public Affairs
People that are likely to watch the Politics/Public Affairs genre.
Engages with Brands on YouTube
People who are likely to engage with brands on YouTube. This includes watching the brand's own videos, following a socia...
Talk
People that are likely to watch the Talk genre.
Townhome/Condo/Apartment
The type of building in which this person currently lives
Hulu
People who watch Hulu shows, movies, and documentaries such as Only Murders in the Building, The Handmaid's Tail, The Be...
HBO Zone
People that are likely to watch tv content on HBO Zone
Extreme Sports Fan
People that are likely to be Extreme Sports Fan based on viewership.
HBO Family
People that are likely to watch tv content on HBO Family
T-Mobile Wireless
People that are likely to have been exposed to T-Mobile Wireless advertising.
State Farm
People that are likely to have been exposed to State Farm advertising.
Streaming Soccer Fans
People who stream soccer content multiple times a week. Premier League, La Liga, MLS Soccer.
Pizza Hut
People that are likely to have been exposed to Pizza Hut advertising.
Arbys
People that are likely to have been exposed to Arbys advertising.
Music
People that are likely to watch the Music genre.
Corona Extra
People that are likely to have been exposed to Corona Extra advertising.
Peacock Premium Subscribers
People who subscribe to Peacock and pay extra to experience no commercials. Its hard to couple up with Love Island wit...
Light TV viewers
People that are likely to be Light TV viewers
Sonic
People that are likely to have been exposed to Sonic advertising.
Made Purchases Because of Online Instagram Ads
People who are likely to make purchases because of online advertisements from Instagram.
TNT: Turner Network Television
People that are likely to watch tv content on TNT: Turner Network Television
Swimming Fans
People that are likely to be Swimming Fans based on viewership.
Walgreens Drug Stores
People that are likely to have been exposed to Walgreens Drug Stores advertising.
Samsung Galaxy
People that are likely to have been exposed to Samsung Galaxy advertising.
Reeses
People that are likely to have been exposed to Reeses advertising.
Frequently asked questions
What is HouseholdGraph used for?
HouseholdGraph helps advertisers plan around household-level behaviors, interests, purchase signals, and lifestyle patterns for consumer campaigns.
Which advertisers benefit from HouseholdGraph segments?
Retail, CPG, financial services, home services, entertainment, and family-oriented brands can use HouseholdGraph segments for more relevant audience planning.