HouseholdGraph segments
HouseholdGraph Audience Segments
Find HouseholdGraph audience segments for household-level consumer targeting, lifestyle signals, and family-oriented campaigns.
Featured segments
Showing 48 of 221 matching segments.
Made Pet Purchases Because of Online Ads
People who are likely to purchase pet products because of online advertisements.
Made Purchases Because of Online Facebook Ads
People who are likely to make purchases because of online advertisements from Meta (Facebook).
Made Purchases Because of Any Online Ads
People who are likely to make purchases either online or in person because of any online advertisements. This includes a...
Made Lifestyle Purchases Because of Online Ads
People who are likely to purchase lifestyle products because of online advertisements.
Purchased a Product Using a Discount Code
People who are likely to have purchased a product using a special discount code from a podcast.
Made Purchases Because of Online Instagram Ads
People who are likely to make purchases because of online advertisements from Instagram.
Made Purchases Because of YouTube Ads
People who are likely to make a transaction either through the ad directly or on the advertiser's website after seeing a...
Made Fashion Purchases Because of Online Ads
People who are likely to purchase fashion products because of online advertisements.
Engaged or Followed a New Brand or Product
People who are likely to have engaged with or followed a new brand or product because of a podcast.
Made Food Purchases Because of Online Ads
People who are likely to purchase food because of online advertisements.
Made Purchases Because of Online TikTok Ads
People who are likely to make purchases because of online advertisements from TikTok.
Made Purchases Directly From Online Ads
People who are likely to make purchases directly from online advertisements.
Engages with Brands on YouTube
People who are likely to engage with brands on YouTube. This includes watching the brand's own videos, following a socia...
Made Purchases Because of Online Influencers
People who are likely to make purchases because of online influencer endorsements.
Made Purchases Because of Online Website Ads
People who are likely to make purchases because of online website advertisements.
Purchased a Product
People who are likely to have purchased a product because of a podcast advertisement or sponsorship.
YouTube Podcast Listeners
People who are likely to listen to podcasts using YouTube podcast services.
Streaming Golf Content
People who stream golf content multiple times a week.
YouTube TV Premium Subscribers
People who subscribe to YouTube TV and pay extra to experience no commercials.
Streaming Sports Content
People who stream 3+ major sports content multiple times a week. NBA, NHL, NCAA, NFL, MLS, WNBA
Paramount Plus Premium Subscribers
People who subscribe to Paramount Plus and pay extra to experience no commercials. John Dutton & the Yellowstone cast d...
Hulu
People who watch Hulu shows, movies, and documentaries such as Only Murders in the Building, The Handmaid's Tail, The Be...
Peacock Premium Subscribers
People who subscribe to Peacock and pay extra to experience no commercials. Its hard to couple up with Love Island wit...
Disney+ Customer - Premium Subscriber
People who subscribe to Disney+ and pay extra to experience no commercials.
Streaming Soccer Fans
People who stream soccer content multiple times a week. Premier League, La Liga, MLS Soccer.
Hulu Premium Subscriber
People who subscribe to Hulu and pay extra to experience no commercials.
Peacock
People who watch Peacock shows and movies, such as Love Island, Yellowstone, Saturday Night Live, The Office, and Brookl...
Nickelodeon
People who watch Nickelodeon TV, including SpongeBob SquarePants, Rugrats, iCarly, Hey Arnold!, Victorious, The Fairly O...
HBO Customer - No commercials
People who subscribe to HBO and pay extra to experience no commercials.
Streaming Basketball Content
People who stream basketball content multiple times a week. NBA, NCAA Basketball.
Amazon Prime Video Customer - Premium Subscriber
People who subscribe to Amazon Prime Video and pay extra to experience no commercials.
Old Navy Clothing Store
People that are likely to have been exposed to Old Navy Clothing Store advertising.
Match.com
People that are likely to have been exposed to Match.com advertising.
Lowes Building Supply Store
People that are likely to have been exposed to Lowes Building Supply Store advertising.
Kraft
People that are likely to have been exposed to Kraft advertising.
Dominos
People that are likely to have been exposed to Dominos advertising.
Dairy Queen
People that are likely to have been exposed to Dairy Queen advertising.
Burger King
People that are likely to have been exposed to Burger King advertising.
Bud Light
People that are likely to have been exposed to Bud Light advertising.
Aleve
People that are likely to have been exposed to Aleve advertising.
Turner Classic Movies
People that are likely to watch tv content on Turner Classic Movies
Travel Channel
People that are likely to watch tv content on Travel Channel
TLC
People that are likely to watch tv content on TLC
The CW
People that are likely to watch tv content on The CW
Showtime Too
People that are likely to watch tv content on Showtime Too
Showtime Showcase
People that are likely to watch tv content on Showtime Showcase
Showtime Extreme
People that are likely to watch tv content on Showtime Extreme
Showtime
People that are likely to watch tv content on Showtime
Frequently asked questions
What is HouseholdGraph used for?
HouseholdGraph helps advertisers plan around household-level behaviors, interests, purchase signals, and lifestyle patterns for consumer campaigns.
Which advertisers benefit from HouseholdGraph segments?
Retail, CPG, financial services, home services, entertainment, and family-oriented brands can use HouseholdGraph segments for more relevant audience planning.