HouseholdGraph segments
HouseholdGraph Audience Segments
Find HouseholdGraph audience segments for household-level consumer targeting, lifestyle signals, and family-oriented campaigns.
Featured segments
Showing 48 of 221 matching segments.
FOX
People that are likely to watch tv content on FOX
Made Purchases Directly From Online Ads
People who are likely to make purchases directly from online advertisements.
Match.com
People that are likely to have been exposed to Match.com advertising.
Arbys
People that are likely to have been exposed to Arbys advertising.
IHOP
People that are likely to have been exposed to IHOP advertising.
Clorox
People that are likely to have been exposed to Clorox advertising.
Bounty
People that are likely to have been exposed to Bounty advertising.
Hispanic
People whose ethnicity is likely to be Hispanic.
Eharmony.com
People that are likely to have been exposed to Eharmony.com advertising.
Starz
People that are likely to watch tv content on Starz
Showtime Showcase
People that are likely to watch tv content on Showtime Showcase
Lifetime
People that are likely to watch tv content on Lifetime
VH1
People that are likely to watch tv content on VH1
MTV2
People that are likely to watch tv content on MTV2
MTV: Music Television
People that are likely to watch tv content on MTV: Music Television
Bravo
People that are likely to watch tv content on Bravo
Home Shopping
People that are likely to watch the Home Shopping genre.
Made Purchases Because of YouTube Ads
People who are likely to make a transaction either through the ad directly or on the advertiser's website after seeing a...
Purchased a Product Using a Discount Code
People who are likely to have purchased a product using a special discount code from a podcast.
TNT: Turner Network Television
People that are likely to watch tv content on TNT: Turner Network Television
Encore
People that are likely to watch tv content on Encore
Purchased a Product
People who are likely to have purchased a product because of a podcast advertisement or sponsorship.
Talk
People that are likely to watch the Talk genre.
Made Food Purchases Because of Online Ads
People who are likely to purchase food because of online advertisements.
Made Purchases Because of Online TikTok Ads
People who are likely to make purchases because of online advertisements from TikTok.
Made Pet Purchases Because of Online Ads
People who are likely to purchase pet products because of online advertisements.
Made Purchases Because of Online Facebook Ads
People who are likely to make purchases because of online advertisements from Meta (Facebook).
USA
People that are likely to watch tv content on USA
Olive Garden
People that are likely to have been exposed to Olive Garden advertising.
Engages with Brands on YouTube
People who are likely to engage with brands on YouTube. This includes watching the brand's own videos, following a socia...
Hulu
People that are likely to have been exposed to Hulu advertising.
Hulu
People who watch Hulu shows, movies, and documentaries such as Only Murders in the Building, The Handmaid's Tail, The Be...
truTV
People that are likely to watch tv content on truTV
Showtime Too
People that are likely to watch tv content on Showtime Too
Showtime
People that are likely to watch tv content on Showtime
Black/African-Americans
People whose ethnicity is likely to be Black/African-American.
Syfy
People that are likely to watch tv content on Syfy
Reeses
People that are likely to have been exposed to Reeses advertising.
Red Lobster
People that are likely to have been exposed to Red Lobster advertising.
Townhome/Condo/Apartment
The type of building in which this person currently lives
1
The number of people in this person's household
2
The number of people in this person's household
3
The number of people in this person's household
4 or more
The number of people in this person's household
Made Purchases Because of Online Instagram Ads
People who are likely to make purchases because of online advertisements from Instagram.
Made Fashion Purchases Because of Online Ads
People who are likely to purchase fashion products because of online advertisements.
NBCSN
People that are likely to watch tv content on NBCSN
FOX Sports 1
People that are likely to watch tv content on FOX Sports 1
Frequently asked questions
What is HouseholdGraph used for?
HouseholdGraph helps advertisers plan around household-level behaviors, interests, purchase signals, and lifestyle patterns for consumer campaigns.
Which advertisers benefit from HouseholdGraph segments?
Retail, CPG, financial services, home services, entertainment, and family-oriented brands can use HouseholdGraph segments for more relevant audience planning.