HouseholdGraph segments
HouseholdGraph Audience Segments
Find HouseholdGraph audience segments for household-level consumer targeting, lifestyle signals, and family-oriented campaigns.
Featured segments
Showing 48 of 222 matching segments.
Made Purchases Because of Online Influencers
People who are likely to make purchases because of online influencer endorsements.
Made Purchases Because of Online Website Ads
People who are likely to make purchases because of online website advertisements.
Made Purchases Because of Any Online Ads
People who are likely to make purchases either online or in person because of any online advertisements. This includes...
Hulu
People who watch Hulu shows, movies, and documentaries such as Only Murders in the Building, The Handmaid's Tail, The...
Made Purchases Because of YouTube Ads
People who are likely to make a transaction either through the ad directly or on the advertiser's website after seeing...
VH1
People that are likely to watch tv content on VH1
TBS: Turner Broadcasting System
People that are likely to watch tv content on TBS: Turner Broadcasting System
MTV2
People that are likely to watch tv content on MTV2
MTV: Music Television
People that are likely to watch tv content on MTV: Music Television
Bravo
People that are likely to watch tv content on Bravo
Home Shopping
People that are likely to watch the Home Shopping genre.
Bounty
People that are likely to have been exposed to Bounty advertising.
TNT: Turner Network Television
People that are likely to watch tv content on TNT: Turner Network Television
Syfy
People that are likely to watch tv content on Syfy
Showtime Too
People that are likely to watch tv content on Showtime Too
Showtime
People that are likely to watch tv content on Showtime
ION
People that are likely to watch tv content on ION
Animal Planet
People that are likely to watch tv content on Animal Planet
Reality
People that are likely to watch the Reality genre.
Olive Garden
People that are likely to have been exposed to Olive Garden advertising.
IHOP
People that are likely to have been exposed to IHOP advertising.
Hulu
People that are likely to have been exposed to Hulu advertising.
Hersheys
People that are likely to have been exposed to Hersheys advertising.
Engages with Brands on YouTube
People who are likely to engage with brands on YouTube. This includes watching the brand's own videos, following a...
Made Purchases Because of Online TikTok Ads
People who are likely to make purchases because of online advertisements from TikTok.
Made Purchases Because of Online Instagram Ads
People who are likely to make purchases because of online advertisements from Instagram.
Made Lifestyle Purchases Because of Online Ads
People who are likely to purchase lifestyle products because of online advertisements.
Purchased a Product
People who are likely to have purchased a product because of a podcast advertisement or sponsorship.
Starz
People that are likely to watch tv content on Starz
FX Network
People that are likely to watch tv content on FX Network
FOX Sports 1
People that are likely to watch tv content on FOX Sports 1
Encore
People that are likely to watch tv content on Encore
Talk
People that are likely to watch the Talk genre.
Asian
People whose ethnicity is likely to be Asian.
Match.com
People that are likely to have been exposed to Match.com advertising.
DirecTV
People that are likely to have been exposed to DirecTV advertising.
Dairy Queen
People that are likely to have been exposed to Dairy Queen advertising.
1
The number of people in this person's household
Made Purchases Because of Online Facebook Ads
People who are likely to make purchases because of online advertisements from Meta (Facebook).
Made Purchases Directly From Online Ads
People who are likely to make purchases directly from online advertisements.
Made Fashion Purchases Because of Online Ads
People who are likely to purchase fashion products because of online advertisements.
Peacock
People who watch Peacock shows and movies, such as Love Island, Yellowstone, Saturday Night Live, The Office, and...
Viceland
People that are likely to watch tv content on Viceland
Showtime Extreme
People that are likely to watch tv content on Showtime Extreme
NBCSN
People that are likely to watch tv content on NBCSN
FOX
People that are likely to watch tv content on FOX
Game Show
People that are likely to watch the Game Show genre.
Hispanic
People whose ethnicity is likely to be Hispanic.
Frequently asked questions
What is HouseholdGraph used for?
HouseholdGraph helps advertisers plan around household-level behaviors, interests, purchase signals, and lifestyle patterns for consumer campaigns.
Which advertisers benefit from HouseholdGraph segments?
Retail, CPG, financial services, home services, entertainment, and family-oriented brands can use HouseholdGraph segments for more relevant audience planning.