Live shopping is not a fringe trend. In 2025, it’s becoming a mainstream channel for ecommerce and consumer engagement, especially for Gen Z and mobile-first shoppers. For digital marketers, this presents both a massive opportunity and a pressing mandate: understand the channel, master its nuances,...

Are you trying to run a marketing campaign without the right tools? Then you’re not running a campaign, you’re juggling chaos. Multi-channel activation only succeeds when your stack is working for you. You need tools that help you manage complexity, connect the dots, and get...

Creative still wins but only when it works across the full multi-channel journey. The best message in the world won’t land if it’s cropped wrong for Instagram, sounds tone-deaf on CTV, or shows up in an email with no context. In a world where your...

You’re running email. You’re running Meta. You’ve got a CTV spot in flight, and someone on your team just launched a TikTok. But here’s the question: Is your campaign working together or just working in parallel? Most marketers are doing multi-channel. Few are doing orchestrated...

When you’re running campaigns across Meta, CTV, Google, email, TikTok, and maybe even a cheeky direct mail piece… knowing what actually worked gets complicated. Did CTV drive conversions or just assist? Is email your best closer or just getting lucky on last-click? Are you overvaluing...

“Omnichannel” and “multichannel” get tossed around like they’re interchangeable. But they’re not. While multichannel is about reach (being in more places), omnichannel is about integration (making those places work together). In this article, we’ll break down the real difference, why it matters, and how to...

Multi-channel marketing isn’t just about showing up everywhere. It’s about showing up in the right places, with the right message, for the right audience. That’s where segmentation and personalization come in. If you’re still blasting the same generic creative to everyone across every channel… you’re...

Not all channels are created equal, and neither are your customers. In a world where marketers are juggling dozens of platforms, the real challenge isn’t being everywhere. It’s being in the right place, with the right message, for the right audience, at the right time....

If your campaigns are getting more expensive and less effective, your problem might not be the creative, the platform, or even the offer. Maybe the hurdle is in your list. Marketers love the idea of scaling. Wider reach, broader targeting, more impressions. But in the...