HouseholdGraph Online Shoppers
Made Pet Purchases Because of Online Ads
People who are likely to purchase pet products because of online advertisements.
Pricing
- CPM
- $1.25
- CPM Cap
- $2.25
Reach
- Android
- 406.6M
- iOS
- 475.7M
Platform Availability
LiveRamp
LiveRamp ID: 1021124201
Segment Info
- SAM ID
- SKY-Mrw1ol2ZLN
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Oct 6, 2026
- Created
- Sep 9, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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