Advertising Segments in the Skydeo platform enable marketers to acquire new customers through precise data targeting on Facebook, Google, Trade Desk & other programmatic platforms. By targeting just the people in that segment, advertisers eliminate wasted marketing spend on untargeted media.
Advertising Segments are created based on a combination of behavioral, interest, intent & life stage data sets. Skydeo Segments are created using AppGraph, PlacesGraph, ConsumerGraph & ShoppingGraph signals.