Segments

Skydeo Data Marketing Platform

Advertising Segments

Advertising Segments in the Skydeo platform enable marketers to acquire new customers through precise data targeting on Facebook, Google, Trade Desk & other programmatic platforms.    By targeting just the people in that segment, advertisers eliminate wasted marketing spend on untargeted media.  We can also help you fine tune your advertisting segments using fine-grain attribute level data and by combining segments from multiple sources.    Skydeo’s standard segments, shown on these pages, are readily available in any platform.  

Advertising Segments are created based on a combination of  behavioral, interest, intent & life stage data sets.   Skydeo Segments are created using AppGraph, PlacesGraph, ConsumerGraph & ShoppingGraph signals.

For more information or to request a custom audience for your campaign, please contact us to speak with an expert.