Segments
Skydeo Data Marketing Platform
Adstra Data Active Buyers by Industry: Mining
Companies primarily engaged in mining, including quarrying, well operations and milling, and that have received a UCC (Uniform Commercial Code) Loan. These businesses are in growth mode and have a higher propensity to need goods and services as well as apply for additional capital.
Adstra Data Active Buyers by Industry: Real Estate
Companies engaged in the industry of commericial or residential real estate, and that have received a UCC (Uniform Commercial Code) Loan. These businesses are in growth mode and have a higher propensity to need goods and services as well as apply for additional capital.
Adstra Data Active Buyers by Industry: Retail
Companies engaged in selling merchandise for personal or household consumption, and that have received a UCC (Uniform Commercial Code) Loan. These businesses are in growth mode and have a higher propensity to need goods and services as well as apply for additional capital.
Adstra Data Active Buyers by Industry: Transportation
Companies providing, to the general public or to other business enterprises, passenger and freight transportation, including aviation and aerospace, marine shipping, transit, travel agencies and reservation services, trucking and logistics, or warehousing, and that have received a UCC (Uniform Commercial Code) Loan – and have the capital to make major purchases.
Adstra Data Active Buyers by Industry: Wholesale
Companies primarily engaged in selling merchandise to retailers; to industrial, commercial, institutional, farm, construction contractors, or professional business users; or to other wholesalers; or acting as agents or brokers in buying merchandise for or selling merchandise to such companies, and that have received a UCC (Uniform Commercial Code) Loan. These businesses are in growth mode and have a higher propensity to need goods and services as well as apply for additional capital.
Adstra Data Active Buyers by Risk Class: 1
Businesses that have received a UCC (Uniform Commercial Code) Loan and are in Risk Class 1 – indicating a Credit Score between 76-100. This is the highest group, with a “Bad Rate” of 1.7%.
Adstra Data Active Buyers by Risk Class: 2
Businesses that have received a UCC (Uniform Commercial Code) Loan and are in Risk Class 2 – indicating a Credit Score between 51-75. This is the second highest group, with a “Bad Rate” of 4.4%.
Adstra Data Active Buyers by Risk Class: 3
Businesses that have received a UCC (Uniform Commercial Code) Loan and are in Risk Class 3 – indicating a Credit Score between 25-50. This is the middle group, with a “Bad Rate” of 10%.
Adstra Data Active Buyers by Risk Class: 4
Businesses that have received a UCC (Uniform Commercial Code) Loan and are in Risk Class 4 – indicating a Credit Score between 11-25. This is the second lowest group, with a “Bad Rate” of 19.1%.
Adstra Data Active Buyers by Risk Class: 5
Businesses that have received a UCC (Uniform Commercial Code) Loan and are in Risk Class 5 – indicating a Credit Score between 25-50. This is the lowest group, with a “Bad Rate” of 50.8%.
Advertising Segments
Advertising Segments in the Skydeo platform enable marketers to acquire new customers through precise data targeting on Facebook, Google, Trade Desk & other programmatic platforms. By targeting just the people in that segment, advertisers eliminate wasted marketing spend on untargeted media. We can also help you fine tune your advertisting segments using fine-grain attribute level data and by combining segments from multiple sources. Skydeo’s standard segments, shown on these pages, are readily available in any platform.
Advertising Segments are created based on a combination of behavioral, interest, intent & life stage data sets. Skydeo Segments are created using AppGraph, PlacesGraph, ConsumerGraph & ShoppingGraph signals.
For more information or to request a custom audience for your campaign, please contact us to speak with an expert.