Segments
Skydeo Data Marketing PlatformExperian > Retail Transactions > Gifts > Dollars Spent: Heavy Spender (FLA / Fair Lending Friendly) – Experian Segments – Consumer View
Experian > Retail Transactions > Gifts > Dollars Spent: Heavy Spender (FLA / Fair Lending Friendly)
Experian > Demographics > Household Income (HHI) > $15,000-$24,999 – Experian Segments – Consumer View
Experian > Demographics > Household Income (HHI) > $15,000-$24,999
Experian > Social Media > Expecting a Baby – Experian Segments – Consumer View
Experian > Social Media > Expecting a Baby
Experian > Consumer Financial Insights > Discretionary Spend – Dining Out > $1,000-$1,999 – Experian Segments – Consumer View
Experian > Consumer Financial Insights > Discretionary Spend – Dining Out > $1,000-$1,999
Experian > Retail Transactions > Women’s Budget Apparel > Power Spender – Experian Segments – Consumer View
Experian > Retail Transactions > Women’s Budget Apparel > Power Spender
Experian > Autos, Cars and Trucks > Ownership-Make and Models > KIA Cadenza – Experian Segments – Consumer View
Experian > Autos, Cars and Trucks > Ownership-Make and Models > KIA Cadenza
Experian > EXACT AGE > 54 – Experian Segments – Consumer View
Experian > EXACT AGE > 54
Experian > Financial – Analytics IQ > Wealth IQ > Net Assets: $0-$6,000 – Experian Segments – Consumer View
Experian > Financial – Analytics IQ > Wealth IQ > Net Assets: $0-$6,000
Experian > Psychographic/Attitudes > Shopping Behavior > Informed Consumer – Experian Segments – Consumer View
Experian > Psychographic/Attitudes > Shopping Behavior > Informed Consumer
Experian > EXACT AGE > 88 – Experian Segments – Consumer View
Experian > EXACT AGE > 88
Advertising Segments
Advertising Segments in the Skydeo platform enable marketers to acquire new customers through precise data targeting on Facebook, Google, Trade Desk & other programmatic platforms. By targeting just the people in that segment, advertisers eliminate wasted marketing spend on untargeted media. We can also help you fine tune your advertisting segments using fine-grain attribute level data and by combining segments from multiple sources. Skydeo’s standard segments, shown on these pages, are readily available in any platform.
Advertising Segments are created based on a combination of behavioral, interest, intent & life stage data sets. Skydeo Segments are created using AppGraph, PlacesGraph, ConsumerGraph & ShoppingGraph signals.
For more information or to request a custom audience for your campaign, please contact us to speak with an expert.