HouseholdGraph Online Shoppers

Made Purchases Because of YouTube Ads

People who are likely to make a transaction either through the ad directly or on the advertiser's website after seeing an advertisement on YouTube.

Pricing

CPM
$1.25
CPM Cap
$2.25

Reach

Android
101.1M
iOS
118.2M

Platform Availability

LiveRamp

LiveRamp ID: 1021124021

Segment Info

SAM ID
SKY-lptGm2NJuG
Provider
Skydeo
Country
USA
Last Updated
Sep 16, 2026
Created
Sep 9, 2025

Media Mix

Programmatic
15%
Advertiser Direct
15%

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