Location Based Data Articles

Location Data company PlaceIQ acquires Freckle IoT assets

ceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the measurement and location products from Freckle Inc. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.

Foursquare Merges With Factual, Another Location-Data Provider

According to a WSJ Article, Foursquare Labs Inc. is merging with yet another location-focused startup, Factual Inc., in an all-stock deal, the companies said on Monday.

The financial terms of the deal weren’t disclosed. The announcement comes less than a year after Foursquare bought Placed, another purveyor of location data and software, from Snap Inc.

Foursquare, which first gained fame for an app that allowed people to share their location with friends, pivoted in recent years to providing location data and software to businesses including marketers and ad agencies, helping them see how well their ads steered people to their stores and restaurants.

Startup Autobahn: Mercedes, Porsche & Skydeo

Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today.  Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.

Salesforce Data Studio – Krux Link

A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link.  The goal is to give advertisers more validated data while protecting publishers from data leakage during the exchange.  How Salesforce plans to...