Location Based Data Articles

Advertising During the Super Bowl? Skydeo Can Help

Advertising During the Super Bowl? Skydeo Can Help   As the Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs approaches, the excitement for one of the world's biggest sporting events is palpable. As a business, it's no secret that advertising...

Read This Before You Advertise During a Sporting Event

Read This Before You Advertise During a Sporting Event   Looking to advertise at a sporting event? Skydeo’s PlacesGraph has got you covered. Advertising at a sporting event can be valuable for your business because it allows you to reach a large, captive and...

Location Data company PlaceIQ acquires Freckle IoT assets

ceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the measurement and location products from Freckle Inc. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.

Foursquare Merges With Factual, Another Location-Data Provider

According to a WSJ Article, Foursquare Labs Inc. is merging with yet another location-focused startup, Factual Inc., in an all-stock deal, the companies said on Monday.

The financial terms of the deal weren’t disclosed. The announcement comes less than a year after Foursquare bought Placed, another purveyor of location data and software, from Snap Inc.

Foursquare, which first gained fame for an app that allowed people to share their location with friends, pivoted in recent years to providing location data and software to businesses including marketers and ad agencies, helping them see how well their ads steered people to their stores and restaurants.