Category: Skydeo Insights

Audience Segments vs. Data Segments: What’s the Difference?

Are you unlocking your full marketing potential or just taking wild guesses? In a competitive world that’s fueled by data, knowing the difference between audience segments and data segments isn’t… Continue reading Audience Segments vs. Data Segments: What’s the Difference?

A woman wearing expensive-looking clothing walking with a suitcase

Skydeo Insights: Meet the Luxury Travelers Segment

Hey there, fellow marketer! Ready to dive into a segment that’s the epitome of sophistication, elegance, and the relentless pursuit of the extraordinary? Today, we’re shining the spotlight on the… Continue reading Skydeo Insights: Meet the Luxury Travelers Segment

No Cookies? No Problem: How to Survive the Cookiepocalypse.

The holiday season was already a madhouse. And now: Boom! The digital sky is falling. Well, the cookies are crumbling. Ah, the third-party cookies – those good old digital scouts… Continue reading No Cookies? No Problem: How to Survive the Cookiepocalypse.

Today It’s Not Just Marketing; It’s Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something… anything. Those were simpler times. Today’s marketing transcends… Continue reading Today It’s Not Just Marketing; It’s Art Backed by Science.

The Top 12 Social Agencies You Need to Know in 2023

Top Paid Social Ad Agencies You Need to Know in 2023. Overview of TikTok Agencies, Meta Agencies and Creators and Influencers.

The Top 15 DSPs in 2023

In the rapidly evolving landscape of digital advertising, demand side platforms (DSPs) have become essential tools for advertisers seeking efficient programmatic ad buying. With numerous options available, selecting the… Continue reading The Top 15 DSPs in 2023

The Impact of ID Graphs on Personalized Advertising

In today’s digital landscape, personalized advertising has become a crucial strategy for businesses aiming to reach their target audience with relevant messages. As technology advances, marketers are constantly seeking innovative… Continue reading The Impact of ID Graphs on Personalized Advertising

25 Most Popular Audience Segments: May Edition

Looking for some inspiration on audiences to target? Check out this monthly segment release where we spotlight the top 25 most popular audience segments from the past month as… Continue reading 25 Most Popular Audience Segments: May Edition

F1 Miami Grand Prix 2023: everything you need to know

Get ready for the second-ever Grand Prix in Miami, taking place from May 5 to May 7, 2023. The F1 Miami Grand Prix will be held at the Miami International… Continue reading F1 Miami Grand Prix 2023: everything you need to know

5 Reasons You Should Switch to Skydeo B2B Segments

5 Reasons You Should Switch to Skydeo B2B Segments Account-based marketing (ABM) is an effective way to target potential customers at the account level. However, many companies are still… Continue reading 5 Reasons You Should Switch to Skydeo B2B Segments