The NFL Playoffs were in full swing this weekend so we fired up the Skydeo Insights machine while we watched.
Which NFL team is the most popular with fans? Who is really “America’s Team”? What impact does fan popularity have on team success?
Skydeo used our panel of 850 million unique mobile devices to survey NFL fans from the 2017 season. For the purposes of this analysis, fan market share or popularity is based on the mobile app downloads of each NFL team. How did your team do?
Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices.
86% of bitcoin users are Male.
65% of bitcoin users are between ages 18-34.
Just 9% of bitcoin users are over age 45
Only 9% meet the the $1M Net Worth requirement for accredited investors. If ICOs are securities then 91% of bitcoin users would not qualify by that standard. They might meet income requirements however.
If you use bitcoin you are 67% to 200% more likely to have a net worth over $1 million.
Bitcoin users are 25% to 50% more likely to drive an Audi, Infinity, Lexus, Mercedes or BMW than people who don’t use bitcoin.
Targeting mobile users by bitcoin or investment app ownership, auto ownership and household income will likely yield better results for ICO marketers than current marketing efforts, especially if the ICO is considered a security. Skydeo provides mobile data for brands, agencies and investment research.
Is Skydeo considering an initial coin offering?
We can’t comment yet but there it would be a natural fit to tie mobile data to cryptocurrency.