Data Monetization Articles

Skydeo and Aristotle Partner to Supercharge Digital Audience Targeting

Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ -- Aristotle, the leader in political, consumer and finance data and technology has partnered with...

Data Monetization Drives Growth

A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years.  Most notably, data monetization correlates to industry-leading performance.   Data monetization is becoming a...

Salesforce Data Studio – Krux Link

A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link.  The goal is to give advertisers more validated data while protecting publishers from data leakage during the exchange.  How Salesforce plans to...

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