Category: Data Monetization

Transform Data into Profit: Crafting a Cutting-Edge Data Strategy to Achieve Business Success

Is your data strategy propelling your business forward, or is it just another spreadsheet collecting digital dust? In the data-driven age, every C-suite executive and business leader should ask this… Continue reading Transform Data into Profit: Crafting a Cutting-Edge Data Strategy to Achieve Business Success

How to Win Black Friday and Cyber Monday

The holiday season predictably brings a flurry of marketing advice, tips, and ‘revolutionary’ hacks. Most of it is background noise, and some of it is gold. Instead of making you… Continue reading How to Win Black Friday and Cyber Monday

10 Top DSPs for Effective Advertising: A Series

Demand Side Platforms (DSPs) play a crucial role in digital advertising, enabling advertisers to reach their target audience with precision and efficiency. As the digital advertising landscape continues to evolve,… Continue reading 10 Top DSPs for Effective Advertising: A Series

How to Reach Golf Enthusiasts: Advertising During The Masters

Advertising During The Masters: How to Reach Golf Enthusiasts The Masters Tournament is one of the most prestigious events in the golf calendar and a staple in the sport’s… Continue reading How to Reach Golf Enthusiasts: Advertising During The Masters

Audience Targeting: Skydeo and Aristotle Partner to Supercharge Your Digital

Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ — Aristotle, the leader in political, consumer and finance data and technology… Continue reading Audience Targeting: Skydeo and Aristotle Partner to Supercharge Your Digital

Data Monetization Drives Growth

A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years. Most notably, data monetization correlates to… Continue reading Data Monetization Drives Growth

Salesforce Data Studio – Krux Link

A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link. The goal is to give advertisers more validated data while protecting publishers from… Continue reading Salesforce Data Studio – Krux Link