A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years. Most notably, data monetization correlates to industry-leading performance.
Data monetization is becoming a differentiator
Across industries, most respondents agree that the primary objective of their data-and-analytics activities is to generate new revenue. We asked about data monetization as one such way to create revenue, and the results suggest that these efforts are fairly new. Of the 41 percent of respondents whose companies have begun to monetize data, a majority say they began doing so just in the past two years.
Look outside for innovation.
Once companies’ data-and-analytics foundations are in place, they may still find that the most innovative solutions can best be sourced externally, by partnering with others in
the data ecosystem.
Skydeo helps data providers monetize their mobile data through the Skydeo Audience Maker (SAM) and direct relationships with top brands and agencies. Benefits for app publishers include:
- New Revenue at 100% Profit without interfering with In App Purchases or existing Advertising/Video revenue
- Privacy Compliant – 100% User Opt-In only
- Aggregated and Anonymous
- Not Competitive – other marketers cannot target your users
- Skydeo handles all the technology, sales and marketing to make your data monetization efforts successful.