Data Monetization Articles

The holiday season predictably brings a flurry of marketing advice, tips, and 'revolutionary' hacks. Most of it is background noise, and some of it is gold. Instead of making you sift through all of it, we've distilled decades of our marketing expertise into...

Advertising During The Masters: How to Reach Golf Enthusiasts   The Masters Tournament is one of the most prestigious events in the golf calendar and a staple in the sport's history; watched by millions from all around the world. This year’s tournament drew...

Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ -- Aristotle, the leader in political, consumer and finance data and technology has partnered with...

A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years.  Most notably, data monetization correlates to industry-leading performance.   Data monetization is becoming a...