Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights
Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising.
Atlanta, GA, September 12, 2017 –(PR.com)– AnalyticsIQ, a leading predictive analytics and consumer marketing data company, today announced its partnership with mobile data platform provider, Skydeo. The new partnership will provide Skydeo clients with additional targeting capabilities and deep insights on mobile app audiences by incorporating AnalyticsIQ’s rich, detailed consumer affluence information.
Skydeo, known for its deterministic data network, leverages mobile behavioral and geo location activity data to help advertisers target relevant audiences across mobile – all in a privacy compliant manner. For example, a Skydeo Travel segment consisting of 7 million devices may include people who use specific travel apps. It may also include people who have visited an airport, hotel chain or Las Vegas casino in the past 30 days. With the addition of the AnalyticsIQ data, advertisers can further refine and narrow their target audience. Advertisers may now choose to target only those travelers who are in the top 25% of discretionary income spenders.
According to the IAB, mobile now accounts for the majority of digital ad spending, over $36.6 billion annually to be exact. Marketers aren’t the only ones spending time and money across mobile; consumers are too. The time U.S. consumers are spending on their phone and in mobile apps is continuing to rise, up to about 5 hours per day. And there are no signs of the mobile revolution slowing down.
Anna Brantley, SVP Strategic Partnerships
“As marketers invest more in mobile advertising, the need for precise, accurate, people-based data is growing as well,” states Anna Brantley, Senior Vice President of Strategic Partnerships at AnalyticsIQ. “By working with Skydeo, our sought-after purchase, spending and income data can now be used by marketers to zero-in on their ideal mobile audience. Together, we believe this partnership is a game-changer for mobile advertisers and will lead to improved ROI,” adds Brantley.
“Skydeo’s partnership with AnalyticsIQ lets us create high value mobile audiences and insights for brand advertisers, agencies and their platforms,” states Mike Ford, CEO of Skydeo. “By combining our two data sets, we can now apply AnalyticsIQ’s discretionary spending and household income level data to our deterministic mobile audiences. This means advertisers have an incredible opportunity to launch people-based marketing campaigns.”
Both companies are excited to announce that AnalyticsIQ data is now readily available for Skydeo clients. To learn more about using AnalyticsIQ data within Skydeo’s mobile advertising platform, contact Skydeo today.
AnalyticsIQ is a leading predictive analytics and consumer marketing data innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help marketers understand how and why consumers make decisions. Our accurate and comprehensive PeopleCore consumer database provides unrivaled insights to advertisers, agencies and technology providers. Our data helps brands fuel personalized experiences across channels including direct mail, email, online, mobile and TV. Recognized as one of the “Top 100 Most Promising Big Data Solution Providers in 2017” by CIO Review, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of data analysts, scientists, and cognitive psychologists with over 100 years of collective analytical experience. For more information, visit www.analytics-iq.com and follow us on Twitter @AnalyticsIQ.
Founded in 2015, Skydeo is the fastest growing mobile data company with a 100% deterministic, global data set. Skydeo provides mobile audiences and insights to brand advertisers, agencies and their platforms in auto, retail, tech, gaming and financial services. Skydeo enables investment research companies to predict revenue ahead of earnings through our exclusive data sets. For more information, visit https://skydeo.com. @skydeoinc
Skydeo recently joined the DCU Fintech Innovation Center on Atlantic Ave in Boston. Skydeo’s base of hedge funds and investment research clients plus it’s core strength in consumer marketing made the center an excellent fit.
Skydeo CEO Mike Ford: “We’re excited to be part of the DCU Fintech community. The center has already helped us connect to a potential partner and product resources. As we expand our engineering team in the coming year, the center’s great location will help.
Skydeo has offices in Boston and New York City.
The DCU FinTech Innovation Center (the “Center”), the leading program focused exclusively on powering the next generation of financial technology companies in New England, announced today the 10 new seed-stage ventures in the Center’s latest Cohort. The Center is the collaborative effort between Digital Federal Credit Union, better known as DCU, and Boston-based coworking network company, Workbar.
The June 2017 Cohort Includes:
- Coalesce.Info – Data & Analytics – Speeds-up research and analysis with machine learning.
- Intelligent Lending Advisers – P2P Lending – Buy side investing in peer to peer loans.
- IRAengine – Alternative Investments – Enabling pension fund investing in alternative investments.
- Keel – Investment Platform – Credible investment ideas from verified peer investors.
- MakeCents – Payments – A mobile solution for cash.
- Matchupbox – Blockchain – Digital identity as a service for banking and insurance.
- Skydeo – Data & Analytics – Mobile audience data and insights.
- Spotme – P2P Lending – Structure, execute and track a personal micro-loan.
- Tengu – Blockchain – Smart payments platform.
- Virtual Cove – Data & Analytics – Immersive reality solution for understanding big and/or wide datasets.
The Center accepts seed-stage FinTech startups varying from concept to product fit stage that can benefit from the FinTech ecosystem of mentors, investors, and institutions provided by the Center. DCU executives offer mentorship, assistance, and an open platform for working with the startups. Admitted startups receive one year of free office space at the Center, located in Boston’s financial hub and near the major transportation center South Station. There is neither a cash nor equity payment required from any participating company.
Vasilios Roussos, Managing Director
Vasilios Roussos, Managing Director of the Center, remarked, “We are incredibly excited to help foster the continued growth of New England’s FinTech ecosystem. This cohort represents an incredibly strong group of 10 selected from over 60 applications. It has been truly inspiring to see the depth of talent and technology in this ecosystem.”
David Araujo, DCU CTO
“The diverse mix of problem-solving concepts represented in this year’s cohort is fantastic,” stated David Araujo, DCU’s Vice President of Technology. “We look forward to working with the incoming teams to develop, test, market, and scale their products to be ready for future growth in the rapidly-changing world of financial services.”
Founded in June of 2014 and relaunched in the fall of 2016, the Center has been building on its strengths by identifying the most promising financial technology startups, connecting them with world-class enterprise customers and partners, and ultimately helping to prepare them for broader commercial success. The new cohort began recently and applications for the December 2017 Cohort will open in the fall of 2017.
About the DCU FinTech Innovation Center
The DCU FinTech Innovation Center is the leading sponsor of FinTech startups in New England and is dedicated to fostering FinTech startups and the Boston FinTech community. The Center focuses on helping startups gain initial customer traction and provides seed-stage FinTech startups with one year of free mentorship, workspace, community, and a professional network. The Center is fully funded by DCU, is supported by DCU executives, and is operated by Workbar.
For additional information, visit http://www.dcufintech.org.
DCU is a not-for-profit financial cooperative based in Massachusetts that serves over 600,000 members across all 50 states. DCU offers a full range of financial services to consumers and businesses, including banking, lending, financial management, insurance, and realty.
For additional information, visit http://www.dcu.org.
Workbar creates great places to work that bring the ideal office to you: convenient, affordable, and populated by a friendly mix of motivated professionals. Its growing network of high quality coworking spaces offers independent professionals, small businesses, startups, remote teams, and enterprise employees a mix of comfortable work space, meeting space, and amenities.
For additional information, visit http://www.workbar.com.