Category: App Targeting

No Cookies? No Problem: How to Survive the Cookiepocalypse.

The holiday season was already a madhouse. And now: Boom! The digital sky is falling. Well, the cookies are crumbling. Ah, the third-party cookies – those good old digital scouts… Continue reading No Cookies? No Problem: How to Survive the Cookiepocalypse.

Lookalike Modeling: What You Need to Know

In today’s digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can… Continue reading Lookalike Modeling: What You Need to Know

Tesla Owners Mobile Personas – Skydeo Insights

Tesla Owners Analysis by Skydeo Insights. In a recent panel study of 340 million mobile users, Skydeo analyzed Tesla car owners mobile app interests compared to non-Tesla car owners and the results are intriguing. Tesla owners were 72 to 103 times more likely to have Charles Schwab or eTrade Investment accounts.

Who is using Bitcoin? Skydeo Insights by Apps, Age, Gender & Net Worth

Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices. 86% of bitcoin users are Male. 65% of bitcoin users are between ages 18-34. Just 9% of bitcoin users are over age 45

Uber Driver vs. Lyft Driver Market Share by Skydeo

Uber Driver vs Lyft Driver market share analysis by Skydeo Insights. 65% of Lyft Drivers also drive Uber but only 3% of Uber Drivers drive Lyft.

How to Target Mobile App Users in Google Adwords

Google Adwords Remarketing enables advertisers to target app users (Apple IDFA or Android Ad ID lists) and CRM data (email lists) directly via the Adwords interface. Skydeo AppGraph enables advertisers… Continue reading How to Target Mobile App Users in Google Adwords

How Top Publishers Use Mobile AppGraph Data To Drive Ad Targeting

Facebook, Twitter and Snapchat have been using the app inventory of mobile devices (or AppGraph) to drive targeting and performance for advertiser campaigns for a while. YouTube has also joined… Continue reading How Top Publishers Use Mobile AppGraph Data To Drive Ad Targeting

Getting Down with OTT & Video Streaming Apps

Video streaming and “Over the Top” OTT TV has completely changed viewing habits and the way brands will advertise. The convergence of TV with digital changes the traditional TV marketplace… Continue reading Getting Down with OTT & Video Streaming Apps