App Targeting Articles

  In today's digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can identify audiences similar to their existing...

Tesla Owners Analysis by Skydeo Insights. In a recent panel study of 340 million mobile users, Skydeo analyzed Tesla car owners mobile app interests compared to non-Tesla car owners and the results are intriguing.  Tesla owners were 72 to 103 times more likely to have Charles Schwab or eTrade Investment accounts.

Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices.
86% of bitcoin users are Male.
65% of bitcoin users are between ages 18-34.
Just 9% of bitcoin users are over age 45

Uber Driver vs Lyft Driver market share analysis by Skydeo Insights. 65% of Lyft Drivers also drive Uber but only 3% of Uber Drivers drive Lyft.