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How to Target Mobile App Users in Google Adwords

Google Adwords Remarketing enables advertisers to target app users (Apple IDFA or Android Ad ID lists) and CRM data (email lists) directly via the Adwords interface.  Skydeo AppGraph enables advertisers to use custom audience lists (IDFA/AAID) for targeting users directly through Adwords.   While technologically the same implementation- using Skydeo custom audiences lets advertisers target prospects not just existing app users or website visitors.   For marketers looking to conquest competitors or  tailor creatives to specific audience attributes  this feature can drive huge performance returns.

How do I target mobile ad ids in Google?

  1.  Sign in to AdWords
  2. Click Shared Library.
  3. Click Audiences.

4. Click Mobile App Users

5. Click upload advertising IDs/IDFAs

6. Select the CSV file containing your custom audience list

Requirements
File uses the .csv format and is no more than 100MB
Android advertising IDs or iOS IDFAs are listed one per line

7. Name your file.

8. You may need to select an app (choose your own or another).

9. Include a description of the custom audience.

10. Upload the list.

11. Add your "Mobile app users" list to your campaign or start a new campaign.

12. To show ads on the Display Network, add your list to a "Display Network only" campaign.

13. Open the campaign, click the Display Network tab and click + Targeting
14. Choose your campaign and ad group.
15. Click "Add targeting" and select "Interests and remarketing," then click "Remarketing lists" and select a list.
16. Click Save

Contact Skydeo today to for a custom mobile audience for your data-driven marketing.

 

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