Category: Mobile Insights

A woman wearing expensive-looking clothing walking with a suitcase

Skydeo Insights: Meet the Luxury Travelers Segment

Hey there, fellow marketer! Ready to dive into a segment that’s the epitome of sophistication, elegance, and the relentless pursuit of the extraordinary? Today, we’re shining the spotlight on the… Continue reading Skydeo Insights: Meet the Luxury Travelers Segment

Super Bowl to Super-segments: Audience Segmentation

Ah, it’s once again that time of year. It’s Spotify Wrap time. It’s tie up this year’s campaigns time. It’s making plans for 2024 time. Above all, it’s a good… Continue reading Super Bowl to Super-segments: Audience Segmentation

No Cookies? No Problem: How to Survive the Cookiepocalypse.

The holiday season was already a madhouse. And now: Boom! The digital sky is falling. Well, the cookies are crumbling. Ah, the third-party cookies – those good old digital scouts… Continue reading No Cookies? No Problem: How to Survive the Cookiepocalypse.

The Impact of ID Graphs on Personalized Advertising

In today’s digital landscape, personalized advertising has become a crucial strategy for businesses aiming to reach their target audience with relevant messages. As technology advances, marketers are constantly seeking innovative… Continue reading The Impact of ID Graphs on Personalized Advertising

Influencer Marketing vs. Traditional Advertising: Pros and Cons

In today’s digital age, influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. As consumers increasingly turn to social media and online platforms… Continue reading Influencer Marketing vs. Traditional Advertising: Pros and Cons

Lookalike Modeling: What You Need to Know

In today’s digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can… Continue reading Lookalike Modeling: What You Need to Know

How to Market to High Net Worth Individuals

In today’s business landscape, high net worth individuals hold significant influence and purchasing power. Capturing their attention and engaging them with effective marketing strategies is crucial for businesses looking to… Continue reading How to Market to High Net Worth Individuals

Influencer Marketing: How to Find The Right Audience

Influencer Marketing: How to Find The Right Audience Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their… Continue reading Influencer Marketing: How to Find The Right Audience

3 Ways to Target Your Audience Better as A Retailer

3 Ways to Target Your Audience Better as A Retailer Reaching your target audience is crucial in a marketing campaign because it ensures that your message is being… Continue reading 3 Ways to Target Your Audience Better as A Retailer

A Recap of the 2023 Brand Innovators Sports Marketing Upfront

A Recap of the 2023 Brand Innovators Sports Marketing Upfront The Skydeo team attended the 2023 Brand Innovators Sports Marketing Upfront during the week leading up to the Super… Continue reading A Recap of the 2023 Brand Innovators Sports Marketing Upfront