Ad Targeting Articles

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.

Bring Your Own Data – Twitter joins Facebook in removing 3rd Party Data from platform

According to a report by WSJ, "Twitter plans to remove 3rd party data sources from its ad-buying system, becoming the latest tech company to put more distance between itself and third-party consumer data providers.  The company currently offers data from outside firms...

Uber Driver vs. Lyft Driver Market Share by Skydeo

Uber Driver vs Lyft Driver market share analysis by Skydeo Insights. 65% of Lyft Drivers also drive Uber but only 3% of Uber Drivers drive Lyft.

How to Target Mobile App Users in Google Adwords

Google Adwords Remarketing enables advertisers to target app users (Apple IDFA or Android Ad ID lists) and CRM data (email lists) directly via the Adwords interface.  Skydeo AppGraph enables advertisers to use custom audience lists (IDFA/AAID) for targeting users...