Ad Targeting Articles

Advertising During the Super Bowl? Skydeo Can Help

Advertising During the Super Bowl? Skydeo Can Help   As the Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs approaches, the excitement for one of the world's biggest sporting events is palpable. As a business, it's no secret that advertising...

Read This Before You Advertise During a Sporting Event

Read This Before You Advertise During a Sporting Event   Looking to advertise at a sporting event? Skydeo’s PlacesGraph has got you covered. Advertising at a sporting event can be valuable for your business because it allows you to reach a large, captive and...

TikTok Custom Audiences – How to Build Email & CRM Based Audiences in TikTok

TikTok Custom Audiences are powerful way to reach the highly engaged TikTok users your brand needs to grow.  TikTok Custom audiences are similar to Facebook Custom Audiences in several ways but it currently lacks the ability to upload email lists in order to build a...

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.