Ad Targeting Articles

Looking for some inspiration on audiences to target? Check out this monthly segment release where we spotlight the top 25 most popular audience segments from the past month as well as some trending segments to keep a look out for the month of May. All of these...

Sports Market Segmentation: The 2023 NHL Playoffs   Sports market segmentation is the process of dividing a larger audience into smaller groups based on shared characteristics, such as demographics, interests, and behaviors. By using sports market segmentation,...

Maximize Your NBA Playoffs Advertising ROI - Skydeo's Audience Segments   As advertisers take advantage of the increased viewership during the NBA Playoffs, it's crucial to remember the importance of targeting the right audience segments. With a diverse mix of...

Advertising During The Masters: How to Reach Golf Enthusiasts   The Masters Tournament is one of the most prestigious events in the golf calendar and a staple in the sport's history; watched by millions from all around the world. This year’s tournament drew...