Category: Mobile Data

A woman wearing expensive-looking clothing walking with a suitcase

Skydeo Insights: Meet the Luxury Travelers Segment

Hey there, fellow marketer! Ready to dive into a segment that’s the epitome of sophistication, elegance, and the relentless pursuit of the extraordinary? Today, we’re shining the spotlight on the… Continue reading Skydeo Insights: Meet the Luxury Travelers Segment

Super Bowl to Super-segments: Audience Segmentation

Ah, it’s once again that time of year. It’s Spotify Wrap time. It’s tie up this year’s campaigns time. It’s making plans for 2024 time. Above all, it’s a good… Continue reading Super Bowl to Super-segments: Audience Segmentation

No Cookies? No Problem: How to Survive the Cookiepocalypse.

The holiday season was already a madhouse. And now: Boom! The digital sky is falling. Well, the cookies are crumbling. Ah, the third-party cookies – those good old digital scouts… Continue reading No Cookies? No Problem: How to Survive the Cookiepocalypse.

Today It’s Not Just Marketing; It’s Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something… anything. Those were simpler times. Today’s marketing transcends… Continue reading Today It’s Not Just Marketing; It’s Art Backed by Science.

The Impact of ID Graphs on Personalized Advertising

In today’s digital landscape, personalized advertising has become a crucial strategy for businesses aiming to reach their target audience with relevant messages. As technology advances, marketers are constantly seeking innovative… Continue reading The Impact of ID Graphs on Personalized Advertising

Influencer Marketing vs. Traditional Advertising: Pros and Cons

In today’s digital age, influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. As consumers increasingly turn to social media and online platforms… Continue reading Influencer Marketing vs. Traditional Advertising: Pros and Cons

25 Most Popular Audience Segments: May Edition

Looking for some inspiration on audiences to target? Check out this monthly segment release where we spotlight the top 25 most popular audience segments from the past month as… Continue reading 25 Most Popular Audience Segments: May Edition

How to Reach Golf Enthusiasts: Advertising During The Masters

Advertising During The Masters: How to Reach Golf Enthusiasts The Masters Tournament is one of the most prestigious events in the golf calendar and a staple in the sport’s… Continue reading How to Reach Golf Enthusiasts: Advertising During The Masters

Influencer Marketing: How to Find The Right Audience

Influencer Marketing: How to Find The Right Audience Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their… Continue reading Influencer Marketing: How to Find The Right Audience

A Recap of the 2023 Brand Innovators Sports Marketing Upfront

A Recap of the 2023 Brand Innovators Sports Marketing Upfront The Skydeo team attended the 2023 Brand Innovators Sports Marketing Upfront during the week leading up to the Super… Continue reading A Recap of the 2023 Brand Innovators Sports Marketing Upfront