Category: Skydeo News

The Hidden Cost of Retail Media Networks: Why First-Party Data Alone Isn’t Enough

Let’s get something straight: first-party data is powerful. It’s clean. It’s consented. It’s real. But inside retail media networks? It’s also a trap. Here’s why. Every RMN runs on their… Continue reading The Hidden Cost of Retail Media Networks: Why First-Party Data Alone Isn’t Enough

Retail Media Networks (RMNs) Are Blowing Up—But Most Brands Are Only Getting Half the Value

Retail media networks (RMNs) are having a moment. Amazon’s ad revenue just passed Prime membership revenue. Walmart is acting like a media company. And every major retailer—from Target and Kroger… Continue reading Retail Media Networks (RMNs) Are Blowing Up—But Most Brands Are Only Getting Half the Value

Summer Escape Alert: The Memorial Day Travelers You Need on Your Marketing Radar

Memorial Day = unofficial summer launch sequence activated. Think backyard BBQs, flags on display, and for marketers like you? A golden chance to connect with vacation-ready spenders already mapping out… Continue reading Summer Escape Alert: The Memorial Day Travelers You Need on Your Marketing Radar

Mindfulness Meets Marketing: What Mental Health Awareness Month Teaches Us About Consumer Connection

May is Mental Health Awareness Month—a time to spotlight the importance of emotional well-being, self-care, and the tools that keep us grounded. It’s a conversation that transcends the personal and… Continue reading Mindfulness Meets Marketing: What Mental Health Awareness Month Teaches Us About Consumer Connection

Skydeo Transforms Cross-Channel Audience Targeting: CEO Mike Ford Unveils SAM Platform

In a rapidly evolving digital advertising landscape, Skydeo is making significant strides in solving one of the industry’s most persistent challenges: seamless audience targeting across multiple channels. At the… Continue reading Skydeo Transforms Cross-Channel Audience Targeting: CEO Mike Ford Unveils SAM Platform

Lookalike Modeling for B2B? Yes it Works and Here’s How to Do it

Let’s get this out of the way first: Yes, lookalike modeling works in B2B. Is it different from B2C? Definitely. But the fundamentals are the same—you’re trying to find more… Continue reading Lookalike Modeling for B2B? Yes it Works and Here’s How to Do it

The Best Data for Lookalike Modeling (And Where to Find It)

If you want great results from lookalike modeling, it’s not just about the algorithm. It’s about the data. The best models in the world can’t save you from bad inputs.… Continue reading The Best Data for Lookalike Modeling (And Where to Find It)

5 Mistakes Marketers Make with Lookalike Audiences (and How to Fix Them)

Lookalike audiences can be a game-changer for customer acquisition—but only if you use them right. The truth? Most marketers are leaving performance (and profit) on the table because they’re not… Continue reading 5 Mistakes Marketers Make with Lookalike Audiences (and How to Fix Them)

Facebook Lookalikes Aren’t Enough: Why Brands Need Portable Lookalike Audiences

Remember when Facebook lookalikes used to be magic? You’d upload a list of buyers, click a few buttons, and suddenly… new customers started rolling in. It felt like cheating. For… Continue reading Facebook Lookalikes Aren’t Enough: Why Brands Need Portable Lookalike Audiences

How Lookalike Modeling Works: The Data, The Math, and the Machine Learning Behind It

Let’s get nerdy for a second. If you’ve ever wondered how lookalike modeling actually works under the hood—this article’s for you. We’re talking seed audiences, data enrichment, similarity scoring, and… Continue reading How Lookalike Modeling Works: The Data, The Math, and the Machine Learning Behind It