Category: Paid Social

Super Bowl to Super-segments: Audience Segmentation

Ah, it’s once again that time of year. It’s Spotify Wrap time. It’s tie up this year’s campaigns time. It’s making plans for 2024 time. Above all, it’s a good… Continue reading Super Bowl to Super-segments: Audience Segmentation

How to Win Black Friday and Cyber Monday

The holiday season predictably brings a flurry of marketing advice, tips, and ‘revolutionary’ hacks. Most of it is background noise, and some of it is gold. Instead of making you… Continue reading How to Win Black Friday and Cyber Monday

Today It’s Not Just Marketing; It’s Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something… anything. Those were simpler times. Today’s marketing transcends… Continue reading Today It’s Not Just Marketing; It’s Art Backed by Science.

Influencer Marketing: How to Find The Right Audience

Influencer Marketing: How to Find The Right Audience Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their… Continue reading Influencer Marketing: How to Find The Right Audience

TikTok Advertising – Top 5 Ways to use Custom Audiences for TikTok

TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on… Continue reading TikTok Advertising – Top 5 Ways to use Custom Audiences for TikTok

TikTok Custom Audiences – How to Build Email & CRM Based Audiences in TikTok

TikTok Custom Audiences are powerful way to reach the highly engaged TikTok users your brand needs to grow. TikTok Custom audiences are similar to Facebook Custom Audiences in several ways… Continue reading TikTok Custom Audiences – How to Build Email & CRM Based Audiences in TikTok