Category: Brand Marketing

Today It’s Not Just Marketing; It’s Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something… anything. Those were simpler times. Today’s marketing transcends… Continue reading Today It’s Not Just Marketing; It’s Art Backed by Science.

The Impact of ID Graphs on Personalized Advertising

In today’s digital landscape, personalized advertising has become a crucial strategy for businesses aiming to reach their target audience with relevant messages. As technology advances, marketers are constantly seeking innovative… Continue reading The Impact of ID Graphs on Personalized Advertising

How to Market to High Net Worth Individuals

In today’s business landscape, high net worth individuals hold significant influence and purchasing power. Capturing their attention and engaging them with effective marketing strategies is crucial for businesses looking to… Continue reading How to Market to High Net Worth Individuals

Sports Market Segmentation: The 2023 NHL Playoffs

Sports Market Segmentation: The 2023 NHL Playoffs Sports market segmentation is the process of dividing a larger audience into smaller groups based on shared characteristics, such as demographics, interests,… Continue reading Sports Market Segmentation: The 2023 NHL Playoffs

Maximize Your NBA Playoffs Advertising ROI

Maximize Your NBA Playoffs Advertising ROI – Skydeo’s Audience Segments As advertisers take advantage of the increased viewership during the NBA Playoffs, it’s crucial to remember the importance of… Continue reading Maximize Your NBA Playoffs Advertising ROI

5 Reasons You Should Switch to Skydeo B2B Segments

5 Reasons You Should Switch to Skydeo B2B Segments Account-based marketing (ABM) is an effective way to target potential customers at the account level. However, many companies are still… Continue reading 5 Reasons You Should Switch to Skydeo B2B Segments

Sports Marketing: How to Reach the Right Audience

Sports Marketing: How to Reach the Right Audience We understand that sports marketing is all about reaching the right audience with the right message at the right time. During… Continue reading Sports Marketing: How to Reach the Right Audience

Advertising During the Big Game? Skydeo Can Help

Advertising During the Big Game? Skydeo Can Help As the Big Game between Philadelphia and Kansas City approaches, the excitement for one of the world’s biggest sporting events is… Continue reading Advertising During the Big Game? Skydeo Can Help

Unilever to Brands: Be Sincere with Pandemic & BLM Messaging

Unilever’s Aline Santos Farhat, executive vice-president of global marketing, warned that brands play a vital role in informing the views of others during times of crisis. Santos Farhat was speaking on a Campaign Connect panel session alongside Laurent Ezekiel, chief marketing and growth officer at WPP.