Tag: Mark Read

GroupM’s mPlatform – Fading into the background or viable platform?

Digiday highlighted  mPlatform  which it says is “fading into the background” at WPP.    mPlatform is and still could be a viable platform for WPP providing they invest more in… Continue reading GroupM’s mPlatform – Fading into the background or viable platform?

Firms are taking more marketing functions in-house. Here’s why

More and more advertisers are taking their marketing functions in-house. The Martin Sorrell’s S4 Capital acquisition of Mighty Hive demonstrates the types of investments being made to capitalize on the… Continue reading Firms are taking more marketing functions in-house. Here’s why