The Top 15 DSPs in 2023

Adform

In the rapidly evolving landscape of digital advertising, demand side platforms (DSPs) have become essential tools for advertisers seeking efficient programmatic ad buying. Let’s explore a leading DSP in the industry, Adform.

Personalized home that delivers an acitonable advertiser overview

Transparent marketplace and inventory curation for optimal SPO

Rapid campaign health checks

Built in propriety anti-fraud protection

About

Discover the Power of Adform

The Adform Demand Side Platform provides an elegant user experience for the seamless activation of your campaigns, across channels, in real-time, backed by your proprietary data. With the Adform DSP, your teams are well positioned to identify, reach, and buy with precision. Their omnichannel DSP gives you effortless access to the inventory that matters most, across channels such as display, audio, video, CTV, DooH, mobile and in-app. Buy with confidence backed by their extensive collection of advanced buying algorithms and their superior blend of human/machine intelligence.

The Top 15 DSPs in 2023: Adform

Recent News

PWC Report shows promising results for first Adform Campaign with Utiq

Adform, the global programmatic platform, today announces the results of a PwC  tested campaign that increased unique impressions by 3.75x in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with independent advertising agency pilot, and achieved stronger addressability and frequency capping in a fraud free environment via Adform’s DSP and ID Fusion.

The first test campaign reported 25% improved frequency compared to other first-party ID solutions.

Executive Team

Testimonials

• “Discover how Sazka, the largest gaming and lottery company in the Czech Republic, partnered with Adform and harnessed the power of ID Fusion to overcome the challenges posed by the deprecation of third-party cookies and the fragmented identity ecosystem. By leveraging Adform's award-winning identity solution, Sazka aimed to maintain one-to-one marketing capabilities and optimize their campaigns.”
• “The iGaming industry has a unique responsibility to its customers, and, as such, is subject to market-specific rules on how it engages in advertising. Find out how the multi-award-winning iGaming company, Rootz, harnessed Adform FLOW's adaptable technology to adjust its campaigns to reflect legislation across different regions.”
• “When ice cream brand, Diplom-Is, wanted its Digital-Out-of-Home (DOOH) advertising to reflect local weather conditions, their agency, Publicis, harnessed Adform's programmatic capabilities to ensure ice cream ads were displayed on JCDecaux screens when the weather was hot and sunny. Omnichannel advertising has the power to bring personalization to traditionally above-the-line channels. With DOOH advertising that reflected the weather, Diplom-Is could create positive brand perception and a more efficient use of media budget.”

Leveling Up

Skydeo is here to enhance your DSP usage

To truly unlock the full potential of DSPs and take your advertising strategies to new heights, partnering with a reliable and innovative data-driven solution provider is key. At Skydeo, we specialize in providing cutting-edge audience insights and data-driven solutions that seamlessly integrate with the top 15 DSPs in 2023.

With our robust platform, advertisers gain access to comprehensive audience segmentation, precise targeting capabilities, and actionable insights derived from our extensive mobile data resources. By partnering with Skydeo, you can leverage the power of data to reach the right audience, at the right time, with the right message, ultimately driving superior campaign performance.