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The Top 15 DSPs in 2023

In the rapidly evolving landscape of digital advertising, demand side platforms (DSPs) have become essential tools for advertisers seeking efficient programmatic ad buying. With numerous options available, selecting the right DSP can significantly impact the success of your advertising campaigns. Let's explore the top 15 DSPs in 2023 that are leading the industry, enabling advertisers to achieve exceptional results.

Demand Side Platform (DSP) Defined

DSPs play a crucial role in programmatic advertising by providing advertisers with the tools they need to make data-driven decisions. These platforms offer benefits such as improved targeting, real-time bidding, and campaign optimization. Choosing the one of the top 15 DSPs in 2023 is vital for maximizing advertising success and achieving desired campaign objectives.

Table of Contents

1. The Trade Desk

2. StackAdapt

3. Amazon Advertising

4. Google Marketing Platform

5. Yahoo!

6. Xandr

7. Criteo

8. Adform

9. Adobe Advertising Cloud

10. Eskimi

11. Simpli.fi

12. illumin

13. Nexxen (Amobee)

14. Magnite

15. Viant (Adelphic)

 

THE TOP 15 DSPS IN 2023

1. The Trade Desk

The Trade Desk empowers teams to align their efforts with precise targets by customizing objectives using APIs. Within the platform, users can strategize, oversee, and analyze campaigns, execute media purchases, and harness the power of first-party data to enhance customer experiences and satisfaction.

2. StackAdapt

StackAdapt excels in native advertising, seamlessly blending ads into relevant content to enhance user engagement and campaign effectiveness. This cutting-edge programmatic platform has garnered recognition among North America's top digital marketers for its state-of-the-art machine learning capabilities and user-friendly experience. 

3. Amazon Advertising

With seamless integration of retail data, precise ad targeting and conversions are achievable. Amazon DSP offers customizable creative templates effective across diverse audience segments. The dedicated team ensures brand safety with manual website reviews and real-time bid evaluations.

4. Google Marketing Platform

The Google Marketing Platform includes the powerful programmatic tool, Display & Video 360 (DV360), which integrates with Google's extensive network and data resources. DV360 offers improved collaboration, visibility, and control, as well as valuable insights. Teams can seamlessly collaborate within the platform, exchanging performance data to enhance strategy development and campaign execution. DV360 ensures transparency in budget allocation, ad placement, and strategy effectiveness.

5. Yahoo!

Yahoo! offers a robust DSP with extensive reach and targeting options. Advertisers can deliver personalized ad experiences and maximize performance across Yahoo's properties and partner sites. It provides transparency, premium capabilities, and unique insights in a cookieless environment. With measurement tools, access to premium content, and compatibility across advertising formats, Yahoo! Advertising's DSP empowers advertisers to effectively reach their target audience and drive campaign success.

6. Xandr

Publishers working with Xandr gain access to Prebid header bidding, video monetization, advanced yield analytics, and comprehensive auditing tools. They can maximize revenue through open exchanges and private marketplaces, with server-side auctions for a seamless user experience. Xandr's forecasting capabilities enable highly effective campaign planning and execution, while advanced analytics provide valuable insights for optimized performance.

7. Criteo

Criteo specializes in performance marketing solutions, with a focus on retargeting and personalized ad experiences. Criteo Retail Media places brand-sponsored ads within retailer e-commerce sites and apps, creating additional revenue opportunities. Retailers maintain control over the shopper experience with user-friendly campaign management tools. They facilitate collaboration between retailers and brands, resulting in a relevant shopping experience and increased sales.

8. Adform

Adform's all-in-one platform combines DSP, DMP, and ad serving capabilities, streamlining advertising operations. It serves a global client base of 25,000, providing top-notch software that automates digital advertising for buyers and sellers. With its integrated advertising platform, Adform enables advanced marketing capabilities and seamless campaign management. Their comprehensive solutions include an ad server, DSP, DMP, Adform FLOW, SSP, and an integrated platform tailored for publishers. 

9. Adobe Advertising Cloud

Adobe Advertising Cloud offers a comprehensive platform with DSP capabilities, advanced data insights, and creative optimization tools. Integration with Adobe's marketing solutions enables seamless campaign management.

10. Eskimi

Eskimi is a full-stack programmatic advertising platform with more than 1.5B profiled users worldwide. We’re offering unique rich media creatives, advanced targeting, in-game advertising & premium ad-ops service. Get your brand awareness, reach & engagement growing with Eskimi. Use geolocation targeting by reaching targeted audiences within a specific distance of single or multiple geolocations. Maximize engagement with unique rich media. Boost brand recognition with creatives that gamify user experience.

11. Simpli.fi

Simpli.fi specializes in localized programmatic advertising, enabling advertisers to target specific areas for enhanced relevancy. As a leading advertising automation platform, Simpli.fi serves over 1,500 agencies, brands, and media organizations, executing an impressive volume of campaigns for 30,000+ advertisers. Notably backed by private equity firms Blackstone and GTCR.

12. illumin

illumin utilizes AI and machine learning to optimize ad campaigns in real-time, helping advertisers achieve their goals. As a leading technology company specializing in journey advertising, illumin's advanced platform empowers marketers with tools for effective targeting and engagement. With an integrated ecosystem of trusted partners, illumin ensures privacy protection, brand safety, and fraud prevention. Headquartered in Toronto, illumin serves a global clientele with cutting-edge solutions.

13. Amobee

Amobee is a comprehensive programmatic advertising platform that combines DSP capabilities with cross-channel campaign management. Amobee adapts to today's content consumption habits, seamlessly connecting with audiences across screens. It enables brands, agencies, and media companies to unite audiences and optimize results across TV, connected TV, and digital media. This holistic approach drives customer growth and benefits your business.

14. Magnite

Magnite holds a prominent position in the digital advertising ecosystem, granting advertisers access to premium inventory and advanced programmatic capabilities. With enhanced targeting, transparency, and control, Magnite empowers advertisers to achieve impactful results.

15. Viant (Adelphic)

Viant, the parent brand, offers the DSP Adelphic, providing advertisers with innovative programmatic advertising solutions. Adelphic allows advertisers to reach their target audience effectively, driving campaign success.

Leveling Up

 

Skydeo is here to enhance your DSP usage

To truly unlock the full potential of DSPs and take your advertising strategies to new heights, partnering with a reliable and innovative data-driven solution provider is key. At Skydeo, we specialize in providing cutting-edge audience insights and data-driven solutions that seamlessly integrate with the top 15 DSPs in 2023.

With our robust platform, advertisers gain access to comprehensive audience segmentation, precise targeting capabilities, and actionable insights derived from our extensive mobile data resources. By partnering with Skydeo, you can leverage the power of data to reach the right audience, at the right time, with the right message, ultimately driving superior campaign performance.

 

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