In the rapidly evolving landscape of digital advertising, demand side platforms (DSPs) have become essential tools for advertisers seeking efficient programmatic ad buying. Let’s explore a leading DSP in the industry, Xandr.
Microsoft is excited to be named the exclusive technology and sales partner to help power Netflix’s first ad-supported plan. Together, we’ll empower more people around the globe to access the entertainment they love. This is an exciting and unique opportunity for advertisers to engage with the Netflix audience in a premium Connected TV (CTV) environment with a seamless, high-resolution ads experience. All CTV advertising served on Netflix is exclusively available through the Microsoft Advertising platform.
To truly unlock the full potential of DSPs and take your advertising strategies to new heights, partnering with a reliable and innovative data-driven solution provider is key. At Skydeo, we specialize in providing cutting-edge audience insights and data-driven solutions that seamlessly integrate with the top 15 DSPs in 2023.
With our robust platform, advertisers gain access to comprehensive audience segmentation, precise targeting capabilities, and actionable insights derived from our extensive mobile data resources. By partnering with Skydeo, you can leverage the power of data to reach the right audience, at the right time, with the right message, ultimately driving superior campaign performance.
The upgrade to Microsoft Advertising helped us expand our user base while reducing our advertising costs by 32% compared to other search partners. Not only did we build an engine of growth, but we also got exposure to consistent, quality leads with a higher probability of converting. Leveraging features such as Shopping Campaigns and Dynamic Remarketing doubled the impact and cemented our bottom-line. — Heng Ching Ying, Performance Manager, Castlery
We can see how effective this format is at differentiating GetYourGuide from the ten or so blue links that appear on the results page. We’re able to communicate much more of the feel of the experience and what we can provide. When we’re promoting a food tour in Berlin, it’s no longer just a headline that we’re showing people—it’s a picture of a today's traveller trying local street food in a hip and well-known area of the city (maybe a döner!). We can test how these different images resonate with audiences. There’s just so much more we can experiment with. — David McNair, Senior Paid Search Marketing Manager, GetYourGuide
