Teeing Off with Golfers: Skydeo Audience Report

Grab your clubs and get ready to explore the world of Golfers – a distinct consumer segment that’s far more than just a hole-in-one. By utilizing Skydeo Audience Manager (SAM), we’ve found insights on the lifestyles, political leanings, and diverse passions of this unique demographic. Let’s tee off and discover what makes Golfers tick both on and off the green.

 

Demographics

  • You’ll find Golfers primarily living in coastal states, enjoying the amenities of luxurious country clubs and golf resorts near the shore.
  • This segment is almost entirely male identifying. Not only do these golfers enjoy the sport as a leisure activity but also as a prime networking opportunity.
  • Golfers lean slightly right on the political fairway, with 54% identifying as Republicans and 44% as Democrats.
  • With Skydeo Insights, we discover that most Golfers fall into the 65-69 age group, reflecting a more mature demographic with disposable income and ample time for leisure activities.
  • Golfers tend to be married individuals, hinting at a stable family life and shared passions with their partners.
  • Skydeo data reveals that a substantial portion of Golfers sustain an annual income of over $250k – a financially established group that appreciates life’s finer things.

 

Interests

Beyond golf, this segment enjoys fascinating other activities:

  • Collecting: Many Golfers love curating unique items that carry personal significance, reflecting their passion for collecting, whether it’s golf memorabilia or other valuable and highbrow trinkets.
  • Current Affairs and Politics: Golfers engage in lively conversations on political issues, staying informed about current events as active citizens.
  • Aviation: With a keen interest in aviation, Golfers indulge in private flights or charter planes for their golf getaways, showcasing their adventurous spirit.
  • Snow Skiing: Golfers don’t limit themselves to just the green; they hit the snowy slopes for some winter fun, highlighting their love for adventure and the outdoors.
  • Sports Memorabilia: Golfers enjoy not only collecting valuable pieces, but ones that commemorate their favorite athletes and iconic moments in sports history.

 

By using Skydeo Audience Manager, marketers can tap into unique segments, fine-tuning campaigns to specific interests and preferences. Armed with a deep understanding of Golfers’ demographics and diverse passions, brands can create more engaging and relevant content that resonates with this audience.

 

 

Want to Dive Deeper?

Ready to fuel your campaign with predictive Golfer segment data across all your channels? Take the guesswork out of finding ideal customers for your campaigns with Skydeo Audience Manager (SAM). It’s the smarter, faster and funner way to access 30,000+ audience segments instantly. We blend data + insights from 1.4 trillion data points across 320M+ people to give you predictive high-performance audience segments more likely to convert. No more waiting weeks for your audience. And best of all you can work easily across all your channels with multi-platform activation across social, mobile, CTV and programmatic – all in one simple place. 

Sign Up Today for Free at www.skydeo.com 

 

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