Meet the Pet Owners: Skydeo Insights

Hey there, fellow marketer! Get ready to explore the wondrous world of Pet Owners – a consumer segment fueled by unconditional love, dedication, and the quest for the best care for their beloved companions. These devoted pet parents are eager to engage with brands that share their passion for pampering their furry family members.

When you target Pet Owners, you’re not just reaching customers; you’re connecting with a community of advocates who can elevate your brand’s reputation. Uncover the unique characteristics, preferences, and online behavior of Pet Owners with Skydeo Audience Insights. Let’s dive into the Pet Owner segment, and discover how Skydeo Insights can help you create meaningful connections and drive consumer growth!

Who Are Pet Owners?

This group are diverse and dedicated individuals who cherish their animal companions and prioritize their well-being. Here are some key characteristics:

Pet Owners can be found across various regions. They may reside in bustling cities, quiet suburbs, or rural areas, sharing their homes and hearts with their beloved pets and though all genders find happiness and companionship in caring for pets, men are fewer in number (40%) compared to women (60%). They span the political spectrum, as their love for animals transcends political affiliations. Also a wide spectrum is the Pet Owner age breakdown: people of all ages cherish their furry companions. Younger Pet Owners often view their pets as their first “children,” while older owners find joy and companionship in their pets’ unwavering love. When it comes to relationships, 57% of Pet Owners are married, and 42.85% are single. Finally, with incomes ranging from modest to affluent, Pet Owners demonstrate a commitment to their pet’s well-being. Most consumers in this segment however, have a household income of $75K-$99K.

Pet Owners are passionate pet parents: their pets aren’t just animals; they’re cherished family members. Whether they own dogs, cats, birds, or other types of pets, Pet Owners are committed to providing a happy, healthy life for their companions. In addition to this, they are quality seekers. Pet Owners value and seek out premium products and services to ensure their pets’ well-being. They appreciate brands that understand their pets’ unique needs and offer innovative solutions. Pet Owners rely on reviews, testimonials, and recommendations from fellow pet parents to inform their purchasing decisions. Brands that showcase positive customer feedback and engage with their audience on social media platforms can foster trust and credibility among this segment. Also active on social media, Pet Owners share heartwarming stories and valuable advice with their networks. They have the power to influence others and promote the brands they trust, making them valuable brand ambassadors.

What are Pet Owners Looking for Online?

Personalization: This group appreciate brands that offer personalized experiences, such as customized product recommendations, tailored email communications, and exclusive offers based on their pets’ needs.
Quality and Value: Quality is non-negotiable for Pet Owners, who seek the best products and services to ensure their pets’ health and happiness. They’re willing to invest in premium offerings that provide exceptional value and proven results.
Convenience: As busy individuals, this group values convenience when shopping for their pets. Online stores with user-friendly interfaces, fast shipping, and subscription services for recurring purchases help streamline their shopping experience.
Customer Reviews and Social Proof: Pet Owners rely on reviews, testimonials, and recommendations from fellow pet parents to inform their purchasing decisions. Brands that showcase positive customer feedback and engage with their audience on social media platforms can foster trust and credibility among this segment.
Emotional Connection: This group respond positively to brands that demonstrate a genuine understanding and appreciation of the bond between pets and their human companions. By communicating empathy and creating emotional connections, brands can build long-lasting relationships with Pet Owners.
Sustainability and Ethical Practices: Given their love for animals, Pet Owners often value brands that prioritize sustainability, ethical manufacturing practices, and cruelty-free products. Communicating your brand’s commitment to these values can resonate with this audience.

Want to Dive Deeper?

Ready to fuel your campaign with predictive Luxury Travel segment data across all your channels? Take the guesswork out of finding ideal customers for your campaigns with Skydeo Audience Manager (SAM). It’s the smarter, faster and funner way to access 30,000+ audience segments instantly. We blend data + insights from 1.4 trillion data points across 320M+ people to give you predictive high-performance audience segments more likely to convert. No more waiting weeks for your audience. And best of all you can work easily across all your channels with multi-platform activation across social, mobile, CTV and programmatic – all in one simple place.