Skydeo Transforms Cross-Channel Audience Targeting: CEO Mike Ford Unveils SAM Platform
In a rapidly evolving digital advertising landscape, Skydeo is making significant strides in solving one of the industry’s most persistent challenges: seamless audience targeting across multiple channels. At the recent Beet Retreat San Juan, our CEO Mike Ford introduced Skydeo Audience Manager (SAM), an innovative platform set to revolutionize how marketers discover and deploy audience segments.
Reimagining Data Selection for Modern Media Buyers
“The traditional data selection process has been notoriously cumbersome and unintuitive,” explains Ford. “We’ve fundamentally redesigned this experience by applying e-commerce design principles to data management.”
This fresh approach has resulted in SAM’s highly visual interface that allows users to filter, search, and select audience segments with unprecedented ease and speed. The platform caters to today’s media buyers who expect the same frictionless experience they enjoy in consumer applications.
Comprehensive Data Access with One-Click Deployment
SAM provides access to Skydeo’s robust ecosystem of approximately 30,000 audience segments spanning diverse categories:
- Automotive interests and ownership
- Health and wellness behaviors
- B2B decision-makers and industries
- Consumer shopping patterns
- Demographic and psychographic profiles
The platform also integrates seamlessly with major data providers like Epsilon, offering agencies and brands the flexibility to access their preferred data sources within a single interface.
What truly sets SAM apart is its cross-channel activation capabilities. Users can deploy selected audience segments across programmatic, paid social, and connected TV (CTV) environments with just a few clicks—eliminating the need for multiple teams managing separate platform activations.
The Future: AI-Powered Audience Activation
Looking ahead, Skydeo is investing in “agentic AI” technologies that will further streamline the audience activation process. Ford envisions a near future where marketers can simply instruct the platform to “target women aged 25-54 who are in-market for luxury vehicles across all available channels,” and SAM will handle the complex backend processes automatically.
Transforming Marketing Efficiency
By consolidating audience discovery, selection, and cross-channel activation into one intuitive platform, Skydeo is addressing a critical pain point for advertisers. The ability to seamlessly connect audience targeting across social, mobile, and CTV represents a significant advancement in marketing efficiency and effectiveness.
“Our mission at Skydeo has always been to simplify complex data processes for marketers,” says Ford. “With SAM, we’re not just providing access to audience data—we’re fundamentally changing how that data can be utilized across the entire digital ecosystem.”
Ready to experience the future of audience targeting? Try Skydeo Audience Manager today and transform your cross-channel marketing strategies with just a few clicks.
