Many app publishers are used to creating mobile segments from their own 1st Party Data. The most common segments include
Skydeo AppAudiences enables app publishers and advertisers the ability to create unique mobile segments (AppAudiences) based on the adjacent apps installed or used on mobile devices. AppAudiences may use the Skydeo AppGraph to find apps that over-index or have high affinity for a specific target app.
AppAudiences are useful for:
For geo targeted place based see Skydeo location audiences.