Audience Segments
Five fan segments. Nation filters. Real-time activation.
The Opportunity
48
Nations
USA, Canada & Mexico — summer 2026
6B+
Viewers
Largest audience in sports history (FIFA)
$10.5B
Ad Spend
Projected U.S. media investment (WARC)
Fan Segments
Five distinct World Cup audiences. Each filterable by fan nationality.
01
Affluent
High-income fans with premium brand affinity and luxury spend
02
Traveller
Fans on the move — attending matches across host cities
03
CTV
Living-room viewers streaming the tournament on connected TV
04
Social
Social-first fans driving conversation and group viewing moments
05
Gaming & Betting
Engaged bettors and gaming fans playing the game beyond the pitch
+ Nation-based filters available on all segments
01
Affluent
"Premium Audiences. Premium Moments."
182M+
Mobile Advertising IDs
$9.85T
High-income consumer spend
61%
Watch 3+ hrs of sports weekly
Reach the world's highest-value soccer fans — affluent consumers who travel business class, invest in premium brands, and plan their schedules around major sporting events. The ideal audience for luxury and lifestyle campaigns during the tournament.
Luxury Automotive
Private Banking
Premium Spirits
High-End Hospitality
Target Brands
Rolex
Porsche
Moët & Chandon
Four Seasons
AMEX
02
Traveller
"Reaching Fans On the Move."
614M+
Mobile Advertising IDs
81%
Extend their trip beyond match days
3+
Cities visited per supported team
Fans who follow their team city to city — booking flights, hotels, and experiences across the US, Canada, and Mexico. High-intent travel spenders with proven cross-border mobility signals. Perfect for travel, hospitality, and financial brands.
Airlines & OTAs
Hotels & Resorts
Travel Insurance
Fintech & FX
Target Brands
Booking.com
Marriott Bonvoy
Fly Emirates
Revolut
Allianz
03
CTV
"The Living Room Is the Stadium."
405M+
Mobile Advertising IDs
90%
US households use CTV monthly
2.2×
Ad recall vs. mobile
Connected TV viewers who stream live sports, consume on-demand content, and make purchase decisions from the couch. High ad recall, household reach, and premium inventory access make this segment a broadcast-era opportunity in a streaming-first world.
Consumer Electronics
Food Delivery
Streaming Services
Beer & Snacks
Target Brands
Samsung
DoorDash
Xfinity
Budweiser
Lay's
04
Social
"Where Fans Gather."
106M+
Mobile Advertising IDs
1.5×
Sports viewer spend index
91%
Engage in group viewing events
Social-first fans who watch together, share reactions, and drive viral sporting moments. Highly engaged during live broadcasts and post-match windows. The natural fit for brands that thrive in social environments — bars, gatherings, and shared experiences.
Beer & Spirits
QSR & Fast Casual
Energy Drinks
Rideshare
Target Brands
Heineken
Buffalo Wild Wings
McDonald's
Uber
Jack Daniel's
05
Gaming & Betting
"Playing the Game Beyond the Pitch."
254M+
Mobile Advertising IDs
$16.9B
Sports betting revenue in 2025
25–34
Core demographic age range
Highly engaged bettors, fantasy managers, and gaming enthusiasts who treat every match as an opportunity to compete. Young, digitally native, and high-intent — this audience converts at scale for sports betting, gaming, and fintech brands looking to capture World Cup momentum.
Sports Betting
Fantasy Sports
Gaming Hardware
Crypto & Fintech
Target Brands
DraftKings
FanDuel
EA Sports
Coinbase
Red Bull
Skydeo Differentiator
Layer any fan segment by nationality, region or language. Reach diaspora audiences, traveling supporters and nation-specific brand affinity groups with surgical precision.
Nation-Based
Argentinians in US
Brazilians in US
Portuguese in US
Canadians in CA
Region-Based
South American
African
European
Asian
Language-Based
Spanish speakers
French speakers
Arabic speakers
German speakers
+ Many More nations, regions & languages available
874M+
Mobile Advertising IDs
Behavioral + location signals across mobile, app, and offline touchpoints
35+
Segment Filters
Precision targeting by nation, region, language, behavior, and more
175
Segments Ready to Activate Now
Pre-built World Cup packages — no setup time required
"Trusted by agencies targeting high-value audiences across programmatic, CTV and social."
Ready for Kickoff
Five segments. Nation filters. Real-time activation. Let Skydeo put your brand in front of the right fan, at the right moment.
Get Started on the Skydeo Audience Marketplace
