Deterministic Mobile Audiences
The increase in mobile usage has reduced the value of legacy desktop data and increased the performance of mobile data. Behavioral, Interest, Intent based targeting based on user location, places visited, app ownership is a critical in developing People-Based Marketing campaigns.
Most companies are using desktop data and trying to match to mobile advertising IDs. While sufficient for some use cases, many marketers want to reach mobile-first and mobile-only customers. By using mobile audiences deterministically and working backwards to match to desktop cookies for scale, advertisers can find these customers across devices.
Learn more about custom mobile audiences for your industry.