People-Based Marketing
IDGraph Players Expand to Merkle’s Merkury
Merkle, a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and...
Tru Optik & Skydeo Partner on Connected TV (CTV) Household Graph
STAMFORD, CONN. (PRWEB) JANUARY 23, 2020 Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), today announced an exclusive partnership agreement with mobile data platform leader Skydeo Inc., to enhance mobile device identity resolution and...
What is People-Based Marketing?
What is People-Based Marketing? A primer by LiveRamp and Digiday. Skydeo provides mobile insights and audiences that enable people-based marketing efforts to scale for mobile identity. [pdf-embedder...
How to Target Mobile App Users in Google Adwords
Google Adwords Remarketing enables advertisers to target app users (Apple IDFA or Android Ad ID lists) and CRM data (email lists) directly via the Adwords interface. Skydeo AppGraph enables advertisers to use custom audience lists (IDFA/AAID) for targeting users...
People-Based Measurement Study
Our partners at LiveRamp released a new study on People-Based Measurement and the impact it would have on marketing. Key insights from the study include the following: Identity Resolution is Key to Accurate Measurement: 94 percent of marketing professionals report...
AnalyticsIQ and Skydeo Partner to provide Premium Mobile Audiences
Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising....
Mobile Identity Guide for Marketers – IAB
The IAB has released the Mobile Identity Guide for Marketers. Skydeo specializes in anonymous mobile device data which when used in combination with People-Based Marketing and anonymized CRM marketing can create high value audiences for targeting, insights, and...
Dentsu Aegis deploys Merkle M1 Platform
Today, Dentsu Aegis Network announces the full US deployment of M1™, the 100 percent people-based insights, planning, activation and measurement platform created by Merkle. Following Dentsu Aegis Network’s acquisition of Merkle in 2016, M1™ will now sit as a central...
People-based Marketing: The Gold Standard
Melissa Parish, Forbes contributor, describes an up and coming phenomenon in the marketing industry: "people-based marketing". For a long time, a big struggle businesses have had is in narrowing down their audiences to effectively bring in clientele. It can be very...
V12 Names Stacey Girt Chief Revenue Officer
People-Based Marketing Company - V12 Data announced today the promotion of Stacey Girt to Chief Revenue Officer. In this new role, Stacey is responsible for the direction and management of the company's sales revenue strategies. "Stacey's extensive industry experience...
People-Based Marketing Consortium to battle Facebook – Google Duopoly
AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity...
Neustar’s Julie Fleischer on Data Quality
A recent Adweek article from Julie Fleischer of Neustar touched on several key points for people-based marketing: Are you targeting individuals or households? Unless you’re targeting age or gender, you’re better off targeting households than individuals. Here’s an...
People-Based Marketing conference from Merkle
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its inaugural European Performance Marketing Executive Summit, being held May 3–5 at Melia Barcelona Sky in Barcelona. The event will provide...
LiveIntent, LiveRamp Offer People-Based Marketing for Brands & Publishers
The "Live" companies have announced a people-based marketing partnership. LiveIntent, a platform for so-called “people-based marketing” that focuses on the email channel, and LiveRamp, an Acxiom company that offers omnichannel identity resolution services, on Monday...
People-Based Marketing Defined
"Over the last nine months, Atlas/Facebook says, the phrase “people-based marketing” has become industry standard, with advertising companies far and wide trumpeting their ability to target and measure real people across both mobile and desktop. As noted in...
People-Based Advertising Rises
Marketers Focus on People-Based Marketing People-Based Advertising or marketing is rising quickly as ad tech firms focus on the end target of their ads vs. the devics themselves. According to Signal: "Digital advertising is at a crossroads, and marketers who embrace...
Time & Viant Acquires Adelphic for People-Based DSP
Time, Inc. has acquired Waltham MA based Adelphic, a leading mobile DSP. Terms weren’t disclosed (typically code for the VC firms got their money back, some employees will get to keep their jobs but no one is buying a private jet) According to the Wall Street...
Defining People-Based Marketing
Digital advertising is evolving from trying to target browser cookies to targeting people across all their devices, including mobile. People based marketing enables marketers to show more relevant advertisements to people when they are ready. Cross-Device Matching, Deterministic Pairs and other ad tech terms are the methods companies use to find and target the right people at the right time, anonymously.
Desktop cookies are dying. Just like Internet companies like Amazon killed brick & mortar stores, the shift to mobile usage has diminished the value of cookies. What are advertisers to do? The best option today is People-Based Marketing. People Based Marketing or Advertising allows advertisers to solve the cross-device difficulties of matching cookies and mobile ad ids by connecting these anonymous to their first party data.
Marketing and Data Clouds gives advertisers the capability to onboard first-party CRM data against massive databases to build personalized ad campaigns based on real people.