People-Based Marketing

Dentsu Aegis deploys Merkle M1 Platform

Today, Dentsu Aegis Network announces the full US deployment of M1™, the 100 percent people-based insights, planning, activation and measurement platform created by Merkle.  Following Dentsu Aegis Network’s acquisition of Merkle in 2016, M1™ will now sit as a central...

People-based Marketing: The Gold Standard

Melissa Parish, Forbes contributor, describes an up and coming phenomenon in the marketing industry: "people-based marketing". For a long time, a big struggle businesses have had is in narrowing down their audiences to effectively bring in clientele. It can be very...

V12 Names Stacey Girt Chief Revenue Officer

People-Based Marketing Company - V12 Data announced today the promotion of Stacey Girt to Chief Revenue Officer. In this new role, Stacey is responsible for the direction and management of the company's sales revenue strategies. "Stacey's extensive industry experience...

Neustar’s Julie Fleischer on Data Quality

A recent Adweek article from Julie Fleischer of Neustar touched on several key points for people-based marketing: Are you targeting individuals or households? Unless you’re targeting age or gender, you’re better off targeting households than individuals. Here’s an...

People-Based Marketing Defined

"Over the last nine months, Atlas/Facebook says, the phrase “people-based marketing” has become industry standard, with advertising companies far and wide trumpeting their ability to target and measure real people across both mobile and desktop. As noted in...

 

Defining People-Based Marketing

Digital advertising is evolving from trying to target browser cookies to targeting people across all their devices, including mobile. People based marketing enables marketers to show more relevant advertisements to people when they are ready.   Cross-Device Matching, Deterministic Pairs and other ad tech terms are the methods companies use to find and target the right people at the right time, anonymously.

Desktop cookies are dying.  Just like Internet companies like Amazon killed brick & mortar stores, the shift to mobile usage has diminished the value of cookies.  What are advertisers to do?  The best option today is People-Based Marketing.  People Based Marketing or Advertising allows advertisers to solve the cross-device difficulties of matching cookies and mobile ad ids by connecting these anonymous to their first party data.

Marketing and Data Clouds gives advertisers the capability to onboard first-party CRM data against massive databases to build personalized ad campaigns based on real people.

Contact People-Based Marketing to discuss how we can help you achieve your marketing goals.