Skydeo PlacesGraph
Location-Based Audiences & Insights
Mobile Data
Skydeo turns millions of raw device data points into high value, actionable mobile audiences for programmatic targeting and behavioral insights for radio, TV and media planning.
Alternative Data
Power your investment research with high volume visitation data to help power long and short analysis. Great for buy side, hedge fund, commercial lending and insurance decisions.
Location-Based Segments
Acquire new customers by using location-based behavioral targeting based on real world visitation data. Skydeo PlacesGraph combines GPS, Beacon & WiFi raw location data matched to places of interest for deterministic audience creation.
News
Location & Places News
Location Data company PlaceIQ acquires Freckle IoT assets
ceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the measurement and location products from Freckle Inc. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.
Foursquare Merges With Factual, Another Location-Data Provider
According to a WSJ Article, Foursquare Labs Inc. is merging with yet another location-focused startup, Factual Inc., in an all-stock deal, the companies said on Monday.
The financial terms of the deal weren’t disclosed. The announcement comes less than a year after Foursquare bought Placed, another purveyor of location data and software, from Snap Inc.
Foursquare, which first gained fame for an app that allowed people to share their location with friends, pivoted in recent years to providing location data and software to businesses including marketers and ad agencies, helping them see how well their ads steered people to their stores and restaurants.
Startup Autobahn: Mercedes, Porsche & Skydeo
Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today. Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.
Salesforce Data Studio – Krux Link
A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link. The goal is to give advertisers more validated data while protecting publishers from data leakage during the exchange. How Salesforce plans to...
Location Data Buyers Guide
12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today. The convergence of place based audiences (merging device data and places/point of interest) is driving high ROI for...
Placed Sold to Snapchat for $200 Million
According to Geekwire: Snapchat parent Snap has acquired Placed, a Seattle-based startup that operates a consumer location analytics platform. GeekWire first learned of the acquisition last week, and made inquiries to the company, which at the time did not want to...