Skydeo PlacesGraph

Location-Based Audiences & Insights

Mobile Data

Skydeo turns millions of raw device data points into high value, actionable mobile audiences for programmatic targeting and behavioral insights for radio, TV and media planning.

Alternative Data

Power your investment research with high volume visitation data to help power long and short analysis.   Great for buy side, hedge fund, commercial lending and insurance decisions.

Location-Based Segments

Acquire new customers by using location-based behavioral targeting based on real world visitation data.  Skydeo PlacesGraph combines GPS, Beacon & WiFi raw location data matched to places of interest for deterministic audience creation.

News

Location & Places News

Location Data company PlaceIQ acquires Freckle IoT assets

Location Data company PlaceIQ acquires Freckle IoT assets

ceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the measurement and location products from Freckle Inc. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.

read more
Foursquare Merges With Factual, Another Location-Data Provider

Foursquare Merges With Factual, Another Location-Data Provider

According to a WSJ Article, Foursquare Labs Inc. is merging with yet another location-focused startup, Factual Inc., in an all-stock deal, the companies said on Monday.

The financial terms of the deal weren’t disclosed. The announcement comes less than a year after Foursquare bought Placed, another purveyor of location data and software, from Snap Inc.

Foursquare, which first gained fame for an app that allowed people to share their location with friends, pivoted in recent years to providing location data and software to businesses including marketers and ad agencies, helping them see how well their ads steered people to their stores and restaurants.

read more
Startup Autobahn:  Mercedes, Porsche & Skydeo

Startup Autobahn: Mercedes, Porsche & Skydeo

Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today.  Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.

read more
Salesforce Data Studio – Krux Link

Salesforce Data Studio – Krux Link

A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link.  The goal is to give advertisers more validated data while protecting publishers from data leakage during the exchange.  How Salesforce plans to...

read more
Location Data Buyers Guide

Location Data Buyers Guide

12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today.   The convergence of place based audiences (merging device data and places/point of interest) is driving high ROI for...

read more
Placed Sold to Snapchat for $200 Million

Placed Sold to Snapchat for $200 Million

According to Geekwire: Snapchat parent Snap has acquired Placed, a Seattle-based startup that operates a consumer location analytics platform. GeekWire first learned of the acquisition last week, and made inquiries to the company, which at the time did not want to...

read more