Political Pinpoints

Reach voters, donors, and decision-makers using verified behavioral data.
Not demographics, not guesswork.

15+

Deterministic Political Audience Segments

THE CHALLENGE

Most campaigns still rely on broad demographics.

Traditional political targeting uses party registration and basic demos, leaving campaigns guessing about who actually cares. The result? Wasted impressions and missed persuadable voters.

Political Pinpoints bridges that gap using deterministic behavioral signals to identify real voters by issue, affinity, and engagement level.

WHY POLITICAL PINPOINTS

Target Real Voters

Segments built from verified purchase behavior reach consumers who actually buy in your category.

Scale With Precision Modeling

Behavioral signals train ML models that expand reach to millions of 
 high-propensity voters.

Maximize Campaign Impact

Real signals replace guesswork reducing wasted impressions and lifting engagement.

THE POLITICAL AD MARKET OPPORTUNITY

$11B

Total political ad spend

174 M

Registered voters in US

506%

Share of political ad spend going digital

28%

CTV political ad spend growth from 2020 to 2024

POLITICAL PINPOINT SEGMENTS

Audiences built for every political strategy.

Segment ID# Reach
Affluent Republicans 300400647 90 M
Armed Services 800800478 120 M
Marriage Equality Supporters 00800178 4.3 M
Middle Management 800800418 22 M
Millennial Latino Voters 800800718 40 M
Non-College White Male Voters 800800618 54 M
Organized Labor Supporters 800800138 27 M
Persuadable Republicans 800801208 77 M
Segment ID# Reach
Philanthropic Liberals 300500556 27 M
Retired Voters 800800428 45 M
Single White Female Voters 800800548 92 M
Tax Reform Supporters 800800098 140 M
Teachers Union Members 800800388 1.2 M
Third Party Voters 800801028 11 M
Unregistered Prospective Voters 800800868 78 M
Very Liberal 800801258 93 M

THE POLITICAL AD MARKET OPPORTUNITY

Built for performance across every campaign type.

Voter Turnout

Identify and activate likely voters, first-time voters, and unregistered prospects at scale.

Persuasion Targeting

Reach persuadable voters and suburban moderates with tailored issue-based messaging.

Donor Acquisition

Find affluent donors and politically engaged audiences to fuel fundraising campaigns.

Issue Advocacy

Connect with audiences who care about
specific issues from tax reform to labor rights.

Deploy across every major channel.

Political Pinpoints audiences are ready to activate on the platforms and DSPs you already use.

Programmatic Display
CTV
Paid Social
Leading DSPs

Deploy across every major channel.

  • The Digital Natives
  • The First-Time Voters
  • Conservative Purists
  • Politically Engaged
  • Likely Voters
  • Environmental Activists
  • uburban Moderates
  • Gen Z Activists
  • Blue Collar Backbone
  • Gig Economy Grinders
  • Multicultural Millennials

And more on SAM.Skydeo.com

Turn Purchase Signals Into Performance

Move beyond assumptions and target consumers based on real shopping behavior. Political pinpoints are ready to activate today.

Try Skydeo for Free

Contact Alyssa

Account Manager at Skydeo

Alyssa@Skydeo.com