Experian Segments – Experian Audiences
Target Experian > Social Media > Expecting a Baby on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Social media-based model reporting a consumer’s individual propensity to be expecting a baby based on using terms such as “baby on the way or “#babybump” on social media and is based on: Predictive model based on the statistical analysis of social media data sources.. Reach will depend on the match rates of each platform but the average reach is 40,000,000 consumer devices. (Android 42,000,000, Apple 38,000,000)
You can find similar segments on Skydeo.com searching Social Media or Social Media , Expecting a Baby. If you’re looking for more scale you can create a custom audience by combining similar segments across Expecting a Baby in order to deterministically target
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