Live from POSSIBLE 2026 on the Miami intercoastal, Mike Ford CEO from Skydeo sits down with Andrew Tavani, EVP of Data & Digital at Aristotle, for a conversation on all things political data heading into a high-stakes midterm cycle.
Andrew has spent 31 years building Aristotle’s data department, and in this chat he breaks down how nonpartisan voter data actually powers modern campaigns and cause marketing. From voter registration sourcing to surgical, district-level targeting, the two cover what’s working right now — and where the money is going in 2026.
What we get into:
-Why Aristotle stays strictly nonpartisan — “everyone is purple”
-Where voter data comes from (state boards of elections) and how it’s enriched with consumer, digital, and issue data
-Targeting down to congressional, state, county commission, school board, and municipal districts
-Cause and advocacy targeting around key issues — healthcare, immigration, border security, and more
-Grassroots small-dollar donors vs. high-dollar affluent donors, and matching strategy to goal
-The CTV surge in politics: why connected TV is the buzzword this cycle
-How Skydeo deterministically matches Aristotle data to online/offline identifiers and activates it across Instagram, Roku, and streaming/CTV — down to the local box in a target district
-Why Georgia (~$1.3B expected in digital), North Carolina, and Wisconsin are the races to watch
A look at how a 5-year data partnership delivers granular, scalable, surgically targeted political audiences — without the carpet-bomb approach.
Learn more about Skydeo Political Pinpoints™ and our audience intelligence platform at https://sam.skydeo.com.
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